Cadillac Reveals Asymmetric Livery for Inaugural F1 Season

The new design was unveiled during a Super Bowl LX commercial.

Published on Feb. 8, 2026

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Cadillac officially introduced its inaugural Formula 1 livery during a one-minute Super Bowl LX commercial on Sunday. The asymmetrical design features a prominent white and silver left side with a black right side, and includes the branding of major sponsor TWG AI. The full livery will be revealed on a showcar in New York's Times Square shortly after the Super Bowl, before Cadillac's first F1 race on March 7th.

Why it matters

Cadillac's entry into Formula 1 is a significant milestone for the American automaker, as it seeks to expand its global presence and compete at the highest levels of motorsport. The reveal of the striking livery design during the Super Bowl, one of the most watched television events, is a strategic move to generate buzz and interest around Cadillac's F1 debut.

The details

The commercial features the audio of President John F. Kennedy's famous 'We choose to go to the moon' speech as the car's components come together to form the full vehicle in a sparse desert setting. The asymmetrical livery design, with the white and silver more prominent on the left side and black on the right, is a bold and distinctive look that aims to make Cadillac stand out on the F1 grid.

  • The Super Bowl LX commercial aired during the fourth quarter of the game.
  • The full livery reveal on a showcar in Times Square is set for around 20 minutes after the end of the Super Bowl.
  • Cadillac's first F1 race will be on March 7th.

The players

Cadillac

An American luxury vehicle division of General Motors that is making its debut in Formula 1 racing.

TWG AI

A major sponsor of Andretti Global, whose branding is prominently featured on Cadillac's inaugural F1 livery.

Sergio Perez

A veteran F1 driver who will be one of the two drivers competing for Cadillac in its first F1 campaign.

Valtteri Bottas

A veteran F1 driver who will be one of the two drivers competing for Cadillac in its first F1 campaign.

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What they’re saying

“We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard.”

— John F. Kennedy, 35th President of the United States (Super Bowl LX Commercial)

What’s next

The full livery reveal on a showcar in New York's Times Square is set for around 20 minutes after the end of Super Bowl LX.

The takeaway

Cadillac's striking asymmetric livery design and high-profile Super Bowl commercial showcase the automaker's bold ambitions as it enters the world of Formula 1 racing, seeking to establish itself as a global automotive brand and compete at the highest levels of motorsport.