Backstreet Boys, Druski Headline T-Mobile's Super Bowl 60 Ad

Cell provider turns Times Square store into surprise mini-concert with 90s boy band and comedian.

Published on Feb. 8, 2026

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T-Mobile is rolling out the pink carpet for its Super Bowl 60 ad, featuring a surprise mini-concert in its Times Square store with the Backstreet Boys performing a rewritten version of their hit "I Want It That Way" highlighting the carrier's "best network, best value, and perks." Comedian Druski plays the over-the-top superfan, while Machine Gun Kelly makes a cameo appearance for a self-aware, awkward ending.

Why it matters

T-Mobile is using nostalgia and celebrity power to promote its network and service offerings, tapping into the enduring popularity of the Backstreet Boys and leveraging Druski's comedic appeal to cut through the clutter of Super Bowl ads.

The details

The ad features the Backstreet Boys - Brian Littrell, Nick Carter, AJ McLean, Howie Dorough and Kevin Richardson - performing a version of their 1999 hit "I Want It That Way" with rewritten lyrics touting T-Mobile's "best network, best value, and perks." Comedian Druski plays an exaggerated superfan, getting emotional as the store transforms into a singalong set. The ad then features a cameo from Machine Gun Kelly, whose deliberately awkward and self-aware appearance provides a humorous button to the spot.

  • The ad was filmed on January 24, 2026 in Times Square, New York City.
  • T-Mobile is debuting the ad during Super Bowl 60 on February 9, 2026.

The players

Backstreet Boys

An American vocal group that rose to fame in the 1990s and early 2000s, known for hit songs like "I Want It That Way." The group consists of Brian Littrell, Nick Carter, AJ McLean, Howie Dorough and Kevin Richardson.

Druski

An American comedian and social media personality known for his viral comedy sketches and appearances in TV shows and films.

Machine Gun Kelly

An American rapper, singer, and actor known for his eclectic musical style and acting roles in films and TV shows.

T-Mobile

An American wireless network operator and the third-largest wireless carrier in the United States.

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The takeaway

T-Mobile is leveraging the enduring popularity of the Backstreet Boys and the comedic appeal of Druski to promote its network and service offerings in a high-profile Super Bowl ad, tapping into nostalgia to cut through the clutter and deliver a memorable message to viewers.