Anna Sui Passes Torch to Nieces for Fashion Label's Future

The iconic designer is bringing in the next generation to lead her 45-year-old brand.

Published on Feb. 8, 2026

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Legendary New York fashion designer Anna Sui is transitioning her iconic 45-year-old label to the next generation, with the help of three of her nieces. Sui is working closely with her nieces to steer the brand into the future and ensure its longevity.

Why it matters

As one of the last remaining independent fashion houses in New York, Sui's decision to involve her nieces in the leadership of the brand signals a shift in the industry towards more family-owned and operated businesses. This move also highlights the importance of passing the torch to the next generation to maintain the unique identity and values of an established label.

The details

Sui's three nieces - Chloe, Lola, and Simone - have been working alongside their aunt to learn the ins and outs of running the company. The nieces are taking on various roles, including design, marketing, and business strategy, to prepare for the eventual transition of leadership. Sui is mentoring them to ensure the brand's core DNA and aesthetic remain intact as it evolves.

  • Anna Sui founded her fashion label in 1981.
  • The brand is celebrating its 45th anniversary in 2026.

The players

Anna Sui

A legendary New York fashion designer who founded her eponymous label in 1981.

Chloe, Lola, and Simone

Anna Sui's three nieces who are being groomed to take over leadership of the family's 45-year-old fashion label.

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What they’re saying

“I want to make sure the brand I've built over the past 45 years continues on in the right hands. My nieces understand the DNA of this label better than anyone, and I'm excited to have them steer it into the future.”

— Anna Sui (New York Times)

What’s next

The nieces are expected to gradually take on more responsibilities over the next few years as Sui transitions into a mentorship role, with the goal of a full handover within the next 5 years.

The takeaway

Anna Sui's decision to involve her nieces in leading her iconic fashion label is a heartwarming example of how family-owned businesses can successfully transition to the next generation. This move ensures the brand's unique identity and values will be preserved as it evolves to meet the demands of the modern fashion landscape.