Immigrant Fitness Trainer Finds Success Helping Kim Kardashian

Senada Greca's journey from anorexia to empowering women through strength training

Published on Feb. 7, 2026

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Senada Greca, a 43-year-old fitness trainer, immigrated to the US from Albania at age 14. After struggling with an eating disorder and depression, she found healing through strength training and now runs a successful fitness platform, WeRise. Greca has trained Kim Kardashian for the past 3 years, helping transform her approach to fitness and mental health.

Why it matters

Greca's story highlights the power of strength training to overcome mental health challenges, especially for women. As an immigrant who faced bullying and family responsibilities, her journey shows how fitness can provide stability and empowerment. Her work with high-profile clients like Kim Kardashian also demonstrates the growing mainstream acceptance of strength training as a tool for overall wellness.

The details

After immigrating to the US from Albania at 14, Greca struggled with an eating disorder, depression, and anxiety. It wasn't until her mid-20s, when she connected with a doctor who encouraged exercise for mental health, that she began to recover. About 10 years ago, Greca started strength training, which she credits with transforming her life. In 2019, she began posting workout videos online, growing a large following. This gave her the confidence to quit her corporate job in 2020 and launch her own fitness platform, WeRise. Greca now trains high-profile clients like Kim Kardashian, helping them build strength and improve their mental wellbeing.

  • Greca immigrated to the US from Albania in 1997 at age 14.
  • In her mid-20s, Greca connected with a doctor who encouraged exercise for mental health.
  • Greca started strength training about 10 years ago.
  • Greca began posting workout videos online in 2019.
  • Greca launched her fitness platform WeRise in 2020.

The players

Senada Greca

The founder of WeRise and cofounder of Aonic, a 43-year-old fitness trainer who immigrated to the US from Albania at age 14.

Kim Kardashian

A high-profile client of Greca's who Greca has been training for the past 3 years.

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What they’re saying

“Strength training is powerful, especially for women. Once you know the strength your body possesses, you'll understand how to feel good in your body, rather than feeling like you need to shrink or punish it.”

— Senada Greca, Founder, WeRise (businessinsider.com)

What’s next

Greca plans to continue growing her fitness platform WeRise and expanding her work with high-profile clients like Kim Kardashian, using strength training to help transform people's mental and physical health.

The takeaway

Senada Greca's journey from an immigrant struggling with an eating disorder to a successful fitness entrepreneur shows the power of strength training to overcome mental health challenges and empower women. Her work with clients like Kim Kardashian demonstrates the growing mainstream acceptance of strength training as a holistic approach to wellness.