Tart Sparkling Beverage Brings Wellness and Flavor

Certified organic and containing just five ingredients, Tart aims to make functional wellness both accessible and enjoyable.

Feb. 4, 2026 at 12:47am

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Lindsey Fredrick, the founder and CEO of the Michigan-based Tart sparkling beverage, created the product after struggling with over 30 allergies and persistent gut health issues. Fredrick was intrigued by the anti-inflammatory properties of tart cherry and set out to create a sparkling beverage that not only tastes great but also supports the body in a meaningful way. Tart is currently available in the Original Cherry flavor and is certified organic with just five ingredients.

Why it matters

The sparkling drink market is incredibly dynamic and crowded, with beverages ranging from traditional sodas and flavored seltzers to functional tonics competing for consumer attention. Tart aims to stand out by offering a sparkling beverage that delivers real benefits without sacrificing clean, recognizable ingredients, catering to the growing consumer demand for products that support health and wellness.

The details

Tart's blend of organic ingredients aims to support various health benefits, including reducing muscle pain and recovery time, increasing melatonin for better sleep, supporting post-menopausal health, bone and heart health, digestive and gut health, joint wellness, and inflammation support. Fredrick originally started drinking tart cherry for its anti-inflammatory and muscle recovery benefits, but disliked the taste on its own, leading her to experiment with mixing it with different ingredients to create a more enjoyable beverage.

  • In December 2022, Fredrick embarked on a health journey focused on vitamin-rich foods to heal her gut and possibly reduce her allergies.
  • In January 2023, Fredrick developed the original Tart recipe in her college kitchen.

The players

Lindsey Fredrick

The founder and CEO of the Michigan-based Tart sparkling beverage, who created the product after struggling with over 30 allergies and persistent gut health issues.

Tart Sparkling

A Michigan-based sparkling beverage company founded by Lindsey Fredrick, offering a certified organic and five-ingredient product aimed at delivering real health benefits without sacrificing taste.

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What they’re saying

“I often found myself turned away from restaurants and struggling to discover foods and drinks that aligned with my dietary needs.”

— Lindsey Fredrick, Founder and CEO, Tart Sparkling (bevindustry.com)

“We're not just another flavored sparkling water; we're a drink for people who value their health and seek a balanced lifestyle.”

— Lindsey Fredrick, Founder and CEO, Tart Sparkling (bevindustry.com)

What’s next

Tart plans to expand into new cherry-forward flavors soon, as the brand focuses on educating people about the power of tart cherry and growing the business intentionally to make functional wellness both accessible and enjoyable.

The takeaway

Tart's success highlights the growing consumer demand for beverages that deliver real health benefits without sacrificing taste or clean ingredients, providing a refreshing alternative to traditional sodas and flavored seltzers in the crowded sparkling drink market.