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Achieve Your Best Brows Yet With These Expert-Recommended Products
Their tips and tricks will help you achieve great everyday brows.
Feb. 4, 2026 at 4:07pm
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The perfect brow does exist— and it took me [Espinal] years to realize it. Once I finally discovered the right shape for my natural brows, everything clicked. Whether you prefer a barely-there, natural vibe or a bold, sculpted look, your makeup routine isn't truly complete until your brows are finished and defined.
Why it matters
Yes, mastering the technique can feel intimidating at first, but with a few expert tips, the right products (and a little patience!), achieving a professional-level brow is completely doable. And with so many eyebrow options on the market, choosing the best one for your needs can be challenging.
The details
To help simplify the process, we asked makeup artists to share their go-to advice for creating a flawless arch. Plus, we asked our Shop TODAY editors for their tried-and-true eyebrow products.
The players
Brittany Scott
a brow specialist and educator.
Caitlyn Dominic
a makeup artist.
Jonet Williamson
a pro makeup artist and beauty educator with over 14 years of experience.
Kamari Stewart-Jackson
an associate editor.
Shannon Garlin
an associate editor.
What they’re saying
“The ideal brow has a straight line from the front to the arch, then from the arch to the end of the tail with a slight roundness in the arch so that it doesn't look pointy. The arch is always off-center, [so] it creates a flattering lifted look to the face.”
— Brittany Scott, brow specialist and educator
“Focus on creating short, hairlike strokes following the same direction your brows grow in. Typically, that's straight up at the front part (closest to your nose), then more outward strokes toward the center, arch and tail areas. When doing the front part, use an extra-light touch — focus more on the outer tho-thirds of the brow shape for structure.”
— Caitlyn Dominic, makeup artist
“Always follow the flow of your natural brows and build up from there. If you want more of an arch, a straighter brow or just more fullness, you'll want to use the front of your brow as a guide.”
— Jonet Williamson, pro makeup artist and beauty educator
“Practice and patience are key when doing brows. Your spoolie is like an eraser; use it to help correct a mistake. The Brow Gal Skinny Eyebrow brow pencil helps define these straight lines and has a spoolie to help blur the effect.”
— Brittany Scott, brow specialist and educator
“Use hair-like strokes to keep the brow looking natural. This will ensure some of the skin peeks through — that is what helps the brow remain looking its most natural.”
— Brittany Scott, brow specialist and educator
The takeaway
With a few expert tips, the right products, and a little patience, achieving a professional-level brow is completely doable. Whether you prefer a natural, barely-there look or a bold, sculpted arch, the perfect brow is within reach.
