77WABC to Broadcast Live at NYC St. Patrick's Day Parade

Radio station brings energy, excitement, and brand visibility to iconic annual event.

Feb. 4, 2026 at 4:15pm

Got story updates? Submit your updates here. ›

77WABC radio is proud to participate in the iconic New York City St. Patrick's Day Parade, providing a live on-site broadcast featuring WABC talent, giveaways, and audience engagement. The station's presence goes beyond just the parade route, offering advertisers high-impact signage, hands-on sampling, and on-air commercials to connect with the passionate community attending this can't-miss celebration of heritage and Irish pride.

Why it matters

The St. Patrick's Day Parade is a beloved annual tradition in New York City, drawing hundreds of thousands of spectators. By broadcasting live from the event, 77WABC can offer advertisers unique opportunities to align their brands with this landmark celebration and directly engage with the highly energized parade-going audience.

The details

77WABC's live broadcast will feature the station's on-air talent, interactive giveaways, and direct audience engagement throughout the parade route. Advertisers can take advantage of high-visibility signage, product sampling activations, and commercials aired during the broadcast to maximize their reach and connection with the parade attendees.

  • The St. Patrick's Day Parade takes place annually on March 17th in New York City.

The players

77WABC

A popular radio station in New York City that is broadcasting live from the St. Patrick's Day Parade.

Got photos? Submit your photos here. ›

The takeaway

By broadcasting live from the iconic St. Patrick's Day Parade, 77WABC is offering advertisers a unique opportunity to connect with the passionate community attending this beloved New York City tradition and extend their brand's reach and visibility.