Giants RB Cam Skattebo Announces Bum Energy Partnership

Skattebo aims to return strong for 2026 season after injury-shortened rookie year.

Feb. 3, 2026 at 6:15pm

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New York Giants running back Cam Skattebo announced a new partnership with Bum Energy drink while recovering from a dislocated right ankle that ended his promising rookie season early. Skattebo, a fourth-round pick in 2025, had rushed for 410 yards and 5 touchdowns in just 8 games before the injury. He has stayed active on social media and explored new brand collaborations during his rehab, and now joins Bum Energy, a brand focused on fueling athletes and fitness-minded consumers.

Why it matters

Skattebo's partnership with Bum Energy helps him maintain a high profile and continue building his personal brand during his recovery, positioning him for a strong comeback in 2026 under new Giants head coach John Harbaugh. The deal also aligns Skattebo with a brand that markets itself around energy and performance, tying his image to a company that resonates with athletes and active consumers.

The details

Skattebo suffered the dislocated ankle injury on October 26, 2025 against the Philadelphia Eagles, ending his promising rookie season with the Giants. Before the injury, he had rushed for 410 yards and 5 touchdowns, and caught 24 passes for 207 yards and 2 scores in just 8 games. While sidelined, Skattebo has stayed engaged with fans on social media and explored new opportunities, including the Bum Energy partnership announced on Tuesday. The energy drink brand has been gaining traction in sports circles for its focus on fueling athletes and fitness-minded consumers.

  • Skattebo suffered the dislocated ankle injury on October 26, 2025.
  • Skattebo announced the Bum Energy partnership on Tuesday, February 3, 2026.

The players

Cam Skattebo

A fourth-round pick by the New York Giants in 2025, Skattebo had a promising rookie season cut short by a dislocated ankle injury.

John Harbaugh

The new head coach of the New York Giants, who Skattebo will look to impress in his comeback attempt for the 2026 season.

Bum Drink

An energy drink brand that markets itself around fueling athletes and fitness-minded consumers, and has partnered with Skattebo.

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What they’re saying

“'BUM Energy doesn't do half speed, and neither do I. Proud to announce I'm officially fueling with a brand dedicated to the ones who show up and leave it all on the field.'”

— Cam Skattebo (Instagram)

What’s next

With his season over, Skattebo's focus will shift toward preparation for the 2026 NFL season under new head coach John Harbaugh. He will hope to return to full strength and pick up where his breakout rookie year left off.

The takeaway

Skattebo's partnership with Bum Energy allows him to maintain a high profile and continue building his personal brand during his recovery, positioning him for a strong comeback in 2026 as he looks to pick up where his promising rookie season left off under new Giants coach John Harbaugh.