FIVE Holdings to Revive Iconic Pacha Brand at Brooklyn Mirage Complex

The Dubai-based luxury group takes over operations, rebranding the venues as Pacha New York starting this summer.

Feb. 3, 2026 at 9:31pm

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FIVE Holdings, a Dubai-based global luxury lifestyle group, has announced a long-term agreement to assume full operational management of the Brooklyn Mirage and The Great Hall complex in New York. The venues will be rebranded as Pacha New York, reviving the iconic Pacha brand that operated in NYC from 2005 to 2016. The outdoor Brooklyn Mirage space will host the first season of Pacha New York shows from June to October, featuring top electronic artists, while The Great Hall will undergo renovations to become a year-round multi-genre arena.

Why it matters

The return of the Pacha brand to New York City, one of the world's cultural and entertainment capitals, marks a significant expansion for FIVE Holdings and the Pacha Group. It also represents an opportunity to restore the legacy of the Brooklyn Mirage and The Great Hall as beloved destinations for music fans, after recent challenges faced by the previous operator.

The details

Under the new agreement, FIVE Holdings will oversee the full operations and renovations of the Brooklyn Mirage and The Great Hall complex. The outdoor Brooklyn Mirage space will host the first season of Pacha New York shows from June to October, featuring top electronic artists, while The Great Hall will undergo renovations to become a year-round multi-genre arena. FIVE Holdings plans to continue partnerships with local collectives and promoters while leveraging Pacha's 50-year legacy in Ibiza to shape the future of entertainment in New York.

  • The Brooklyn Mirage and The Great Hall complex will be rebranded as Pacha New York starting in June 2026.
  • The first season of Pacha New York shows at the Brooklyn Mirage will run from June to October 2026.
  • Renovations to transform The Great Hall into a year-round multi-genre arena are slated to be completed by the end of 2026.

The players

FIVE Holdings

A Dubai-based global luxury lifestyle group with a diverse portfolio that includes The Pacha Group.

Pacha Group

A 50-year-old entertainment brand known for its iconic nightclubs, particularly in Ibiza.

Brooklyn Mirage

An outdoor music venue in New York that will be part of the Pacha New York complex.

The Great Hall

A multi-purpose indoor arena in New York that will be part of the Pacha New York complex and undergo renovations.

Axar Capital

The investment firm that acquired the Brooklyn Mirage and The Great Hall complex for $110 million.

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What they’re saying

“New York – the financial and cultural capital of the world – represents more than a market expansion for FIVE and Pacha; it marks a defining moment in our global journey. This move reflects the strength of our vision, the resilience of our platform, and our ambition to help shape the future of entertainment on a global stage.”

— Kabir Mulchandani, Chairman and Chief Executive, FIVE Holdings (edmidentity.com)

“We are thrilled to partner with FIVE and Pacha to bring a world-class operator to Brooklyn. We are deeply grateful for the constructive engagement of all constituencies, including AG employees, state and local regulators, artists, agents, and unsecured creditors, throughout this process. The partnership with FIVE and Pacha is about restoring the venue as a beloved destination for music fans, and we look forward to seeing it elevated to even greater heights.”

— Andrew Axelrod, CEO and CIO of Axar Capital (edmidentity.com)

What’s next

FIVE Holdings and Pacha Group are expected to announce details on upcoming shows and renovations for the Pacha New York complex in the coming months, ahead of the June 2026 opening.

The takeaway

The revival of the iconic Pacha brand in New York City, led by the global luxury group FIVE Holdings, represents an opportunity to restore the Brooklyn Mirage and The Great Hall as premier entertainment destinations, while also expanding Pacha's international footprint and influence in the global nightlife and music scene.