Brooklyn Shop Embroidered Mayor Mamdani's Iconic Winter Coat

Arena Embroidery customized the mayor's Carhartt coat with city branding and a hidden quote.

Feb. 3, 2026 at 5:55am

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Inside Arena Embroidery in Brooklyn, a machine stitched the letters onto the Carhartt coat that Mayor Zohran Mamdani wore during a recent winter storm in New York City. The coat features the word 'Mayor' on the sleeve, the municipal logo on the front, and a quote from Mamdani's primary night speech sewn inside the collar.

Why it matters

The mayor's outerwear quickly caught the public's attention, highlighting the work of a small Brooklyn business that has previously customized items worn by Mamdani and even Grammy winner Bad Bunny. The coat has become an iconic symbol of the new mayor's connection to the community.

The details

Members of the mayor's staff brought the Carhartt coat, which was purchased at Dave's in Chelsea, to Arena Embroidery to be customized. The shop, run by Rocco Arena since 2018, stitched the word 'Mayor' on the left sleeve and the 'City of New York' logo on the front. A tailor named Zaer also adjusted the collar to include a quote from Mamdani's primary night speech: 'No problem too big. No task too small.'

  • Mayor Mamdani wore the coat during a recent winter storm that swept through New York City.

The players

Zohran Mamdani

The current mayor of New York City, whose widely noticed winter coat was embroidered at Arena Embroidery in Brooklyn.

Rocco Arena

The owner of Arena Embroidery, a shop in Brooklyn that has been customizing items worn by Mayor Mamdani and other public figures.

Zaer

A tailor who adjusted the collar of Mayor Mamdani's coat to include a quote from his primary night speech.

Nalu Yata

A co-shop manager at Arena Embroidery.

Renzo Diaz

A co-shop manager at Arena Embroidery and the owner of Where'd U Get That Hat, a company that embroidered hats worn by Bad Bunny and Mayor Mamdani.

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What they’re saying

“It's really incredible to see it caught on so fast, and we are grateful to be a part of making it happen for him.”

— Rocco Arena, Owner, Arena Embroidery (ny1.com)

“It's pretty bizarre I'm not going to lie, I get called to do some random jobs, but this is by far one of the ones that see it everywhere popping up, the mayor's new jacket, this and that, I'm kind of surprised.”

— Zaer, Tailor (ny1.com)

“It's cool that the stuff we have made here has touched New York City through Zohran Mamdani, many other people in the community, through embroidery, and that's exciting, that's all you can ask for when you do these things.”

— Renzo Diaz, Co-shop Manager, Arena Embroidery (ny1.com)

What’s next

The team at Arena Embroidery says they'll be ready to customize any other items the mayor wants embroidered in the future.

The takeaway

This story highlights the work of a small Brooklyn business that has become an integral part of the mayor's public image, showcasing the city's vibrant local economy and the mayor's connection to the community.