AdClarity Launches Ad Objective Intelligence to Reveal Competitor Campaign Goals

New capability automatically classifies competitor campaigns by objective, showing whether they are focused on brand building or driving action.

Feb. 2, 2026 at 9:55am

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BIScience, the company behind AdClarity, the world's leading AI-powered ad intelligence platform, announced a new capability that automatically classifies competitor campaigns by objective. This gives marketers clear visibility into whether competitor efforts are focused on brand building or driving action, allowing them to better understand competitor strategy and align their own campaigns accordingly.

Why it matters

Understanding competitors' ad campaign objectives is crucial for marketers to make strategic decisions about their own marketing budgets and efforts. By knowing whether competitors are focused on brand awareness or performance, marketers can better benchmark their own campaigns, test messaging and offers, and align their channel strategy with their goals.

The details

The new Ad Objective Intelligence capability in AdClarity analyzes competitor campaigns to determine whether they are focused on brand building or driving action. According to BIScience data, over the past year brand awareness accounted for 40% of share of voice in the US, while performance accounted for 60%. This mix varies by industry, with Health being the most brand-awareness-focused and Marketplaces and Digital Games skewing more heavily toward performance.

  • AdClarity launched the new Ad Objective Intelligence capability on February 2, 2026.

The players

BIScience

The company behind AdClarity, the world's leading AI-powered ad intelligence platform.

AdClarity

An AI-powered ad intelligence platform owned by BIScience that provides insights into competitor campaigns.

Dorit Kaplan

The VP of Product and Strategy at BIScience.

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What they’re saying

“Understanding competitors' and industry ad intent transforms a marketing budget from a gamble into a strategic asset. By moving from a reactive to a proactive position, you stop chasing the market and start leading it.”

— Dorit Kaplan, VP Product and Strategy at BIScience

What’s next

AdClarity plans to continue enhancing its Ad Objective Intelligence capabilities to provide marketers with even deeper insights into competitor campaign strategies.

The takeaway

AdClarity's new Ad Objective Intelligence feature gives marketers valuable visibility into whether their competitors are focused on brand building or driving action with their campaigns. This intelligence can help marketers make more strategic decisions about their own marketing efforts and budgets.