Costco Drops Surprise Kirkland x Nike SB Dunk Collaboration

The limited-edition sneakers feature hidden details and have sent shoppers into a frenzy.

Jan. 31, 2026 at 7:55am

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Costco has unexpectedly released a limited-edition collaboration with Nike, featuring Kirkland Signature Nike SB Dunk Lows. The shoes, which retail for $135, were only made available at select Costco warehouses across the U.S. and have already sold out in many locations, with resale prices soaring past $350. The sneakers include several hidden details, such as an insole with a 'Kirkland Signature' graphic, a removable 'Costco Executive Membership' tag, and a label on the sole featuring the iconic $1.50 hot dog deal from Costco food courts.

Why it matters

This surprise collaboration between Costco and Nike has generated significant hype and demand among shoppers, highlighting the power of unexpected product drops and the loyalty of Costco's membership base. The limited availability of the sneakers has also sparked resale activity, raising questions about the balance between accessibility and exclusivity in the world of retail collaborations.

The details

The Kirkland Signature Nike SB Dunk Lows were only released in a select number of Costco warehouses across the U.S., including locations in New York, Oregon, Washington, and California. Members were able to purchase one pair each for $135. Videos from stores show boxes of the new product piled up on pallets, with shoppers forming long lines to try and get their hands on a pair. The sneakers feature several unique details, such as an insole with a 'Kirkland Signature' graphic, a removable 'Costco Executive Membership' tag, and a label on the sole featuring the iconic $1.50 hot dog deal from Costco food courts.

  • The Kirkland Signature Nike SB Dunk Lows were unexpectedly released on Friday, January 31, 2026.

The players

Costco

A membership-only warehouse club that provides a wide selection of merchandise. Costco is known for its focus on quality, value, and member satisfaction.

Nike

A multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.

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What’s next

According to Costco's chat function, additional stores may receive stock of the Kirkland Signature Nike SB Dunk Lows in the coming days, though the limited availability is likely to continue driving high demand and resale activity.

The takeaway

This surprise collaboration between Costco and Nike highlights the power of unexpected product drops and the loyalty of Costco's membership base. The limited availability of the sneakers has sparked significant hype and resale activity, raising questions about the balance between accessibility and exclusivity in the world of retail collaborations.