Z100 Party Patrol Joins Burlington's Manhattan Grand Opening

Listeners can meet Crystal Rosas and the Z100 team at the new store this Friday.

Apr. 3, 2026 at 3:00pm

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An abstract, minimalist illustration composed of striking red, yellow, and blue geometric shapes, conveying the high-energy, celebratory atmosphere of a retail grand opening event.Z100's vibrant party atmosphere brings a jolt of excitement to the grand opening celebration of a new Burlington store in Manhattan.Manhattan Today

Z100 New York's popular Party Patrol, led by host Crystal Rosas, will be on-site at the grand opening of a new Burlington store in Manhattan's Chelsea neighborhood this Friday, April 3rd, from 11am to 1pm. The first 100 customers through the doors at 9am on Friday and Saturday will receive a $10 Burlington Bonus Card.

Why it matters

The arrival of a new Burlington store in a high-traffic area of Manhattan is an exciting retail event, drawing attention and foot traffic. Z100's involvement with the grand opening festivities helps generate buzz and excitement around the launch, leveraging the radio station's popularity and influence with local shoppers.

The details

The new Burlington store is located at 620 6th Avenue, on the corner of 6th Avenue and 18th Street in the Chelsea neighborhood. Crystal Rosas and the Z100 Party Patrol will be on hand from 11am to 1pm on Friday, April 3rd, to greet customers, give away prizes, and help kick off the grand opening celebration. The first 100 customers through the doors at 9am on both Friday and Saturday will receive a $10 Burlington Bonus Card.

  • The new Burlington store will open on Friday, April 3, 2026.
  • The Z100 Party Patrol will be on-site from 11am to 1pm on Friday, April 3, 2026.
  • The first 100 customers at 9am on Friday, April 3, 2026 and Saturday, April 4, 2026 will receive a $10 Burlington Bonus Card.

The players

Crystal Rosas

A popular on-air personality and host of the Z100 Party Patrol, which makes appearances at events and promotions around the New York metropolitan area.

Z100

New York's #1 hit music radio station, owned and operated by iHeartMedia.

Burlington

A national off-price retail chain that sells discounted brand-name merchandise, opening a new store location in Manhattan's Chelsea neighborhood.

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What they’re saying

“We're thrilled to partner with Burlington on the grand opening of their new Manhattan store and bring the energy of the Z100 Party Patrol to welcome shoppers.”

— Crystal Rosas, Z100 On-Air Personality

The takeaway

The collaboration between Z100 and Burlington for this grand opening event is a win-win, leveraging the radio station's popularity and influence to drive traffic and excitement for the new retail location, while also giving Z100 listeners a chance to engage with the brand and its on-air talent.