Jollibee Expands NYC Footprint with New Midtown Location

The beloved global restaurant brand opens its third Manhattan outpost, offering more New Yorkers a taste of its famous Chickenjoy fried chicken.

Mar. 30, 2026 at 1:29pm

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A close-up, high-contrast photograph of a golden-brown Jollibee Chickenjoy fried chicken drumstick and thigh, arranged elegantly on a clean white background and lit dramatically to showcase the dish's premium texture and flavor.Jollibee's famous Chickenjoy fried chicken takes center stage in this premium studio still life, capturing the brand's commitment to quality and flavor that has made it a global sensation.Manhattan Today

Jollibee, the global restaurant brand known for its world-famous Chickenjoy fried chicken, is opening a new location in the heart of Midtown Manhattan on March 31, 2026. The new store, located just steps from Grand Central Station, will be the brand's third outpost in New York City, providing more residents, commuters, and tourists access to Jollibee's delicious menu and signature hospitality.

Why it matters

Jollibee's expansion in New York City underscores the brand's growing popularity and its ability to attract loyal customers seeking its signature fried chicken and Filipino-inspired dishes. The new Midtown location will make Jollibee's offerings more accessible to the diverse mix of people who pass through the iconic Grand Central area daily.

The details

The new Jollibee restaurant will be located at 14 East 42nd Street, between Fifth and Madison Avenues. It will feature the brand's full menu, including its famous Chickenjoy fried chicken (available in original and spicy varieties), Chicken Sandwiches, Peach Mango Pie, and Pineapple Quencher beverage. To celebrate the grand opening, Jollibee will offer special promotions for the first 100 customers each day, including free Chicken Sandwiches for a year, limited-edition merchandise, and more.

  • Jollibee's new Midtown Manhattan location will open on March 31, 2026.
  • The grand opening celebration will take place over a three-day period from March 31 to April 2, 2026.

The players

Jollibee

A beloved global restaurant brand known for its world-famous Chickenjoy fried chicken and Filipino-inspired menu items. Jollibee is the flagship brand of the Jollibee Group, which aims to become one of the top five restaurant companies in the world.

Beth Dela Cruz

Business Group Head at Honeybee Foods Corporation, the parent company of the Jollibee brand.

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What they’re saying

“Manhattan, get ready for even more joy! We are truly excited to bring even more 'Jollibee joy' to the Big Apple, especially since it's such a central location that sees such an incredibly diverse mix of people on any given day.”

— Beth Dela Cruz, Business Group Head, Honeybee Foods Corporation dba Jollibee

What’s next

Jollibee plans to further accelerate its expansion in North America with its recently launched Franchising Program, with several multi-unit franchise commitments already in place in key states like California, Nevada, New York, Texas, and Washington.

The takeaway

Jollibee's continued growth in New York City, a major global hub, demonstrates the brand's ability to appeal to diverse audiences and its commitment to bringing its unique blend of Filipino-inspired cuisine and joyful hospitality to more communities across the United States.