Boden Brings British Style to New York with Pop-Up Event

The 'Smitten with Britain' activation delivered quintessential charm and standout spring fashion in downtown Manhattan.

Mar. 27, 2026 at 7:00pm

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For one weekend only, Boden unveiled an immersive 'Smitten with Britain' pop-up experience in the heart of Soho, New York. The retail activation featured a series of thoughtfully designed vignettes that transported guests to the UK, including a charming British café, a traditional corner shop, and a lush greenhouse showcasing the brand's latest spring collection.

Why it matters

The pop-up event allowed Boden to bring its quintessential British style and sensibility directly to American consumers, offering a unique and engaging brand experience. As a Shopify-powered activation, it also demonstrates the growing trend of digitally-native brands leveraging physical retail to connect with customers in a more immersive way.

The details

The 'Smitten with Britain' pop-up featured several distinct areas for guests to explore, including Johnnie's Café, a traditional corner shop, a seaside souvenir kiosk, and a greenhouse filled with blooms and Boden's Spring/Summer 2026 collection. The event drew a stylish New York crowd, including Harper's BAZAAR's Senior Fashion & Accessories Editor Jaclyn Cohen, who curated her top picks from the collection, such as the Liz Knitted Collared Cardigan and high-rise striped jeans.

  • The pop-up was open from Friday, March 13 through Sunday, March 15, 2026.

The players

Boden

A British clothing and lifestyle brand known for its quintessential British style and modern, wearable designs.

Jaclyn Cohen

The Senior Fashion & Accessories Editor at Harper's BAZAAR, who curated her top picks from Boden's collection at the pop-up event.

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What they’re saying

“The edit spoke to Boden's enduring strength: delivering timeless British sensibility with a modern, wearable twist.”

— Jaclyn Cohen, Senior Fashion & Accessories Editor

The takeaway

Boden's 'Smitten with Britain' pop-up in New York showcased the brand's ability to transport customers to the UK through a thoughtfully designed, immersive retail experience. By blending its quintessential British style with modern, wearable designs, Boden demonstrated its enduring appeal to American consumers seeking a touch of British charm.