Four Thai Brands Showcase at New York Fashion Week

Designers from VICKTEERUT, Takara Wong Studios, Landmeé, and SARRAN present collections at 'Up to the Sky' event.

Published on Feb. 24, 2026

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Four Thai fashion brands - VICKTEERUT, Takara Wong Studios, Landmeé, and SARRAN - showcased their Fall/Winter 2026 collections at a special presentation called 'Up to the Sky' during New York Fashion Week. The event, organized by WHAT DO YOU WANT NY? and 3NY with support from the Thai government, took place on the 102nd floor of One World Observatory, allowing the designers to present their work against the backdrop of the New York City skyline.

Why it matters

The 'Up to the Sky' showcase represents a significant step in elevating Thai fashion on the global stage, bringing regional creativity to one of the world's most prominent fashion events. By providing a platform for these four brands, the organizers aim to foster greater international exposure and exchange for the Thai design community.

The details

Each of the four brands brought a distinct creative vision to the presentation. VICKTEERUT explored structure and memory through sharp tailoring and controlled silhouettes, while Takara Wong Studios channeled subculture and individuality. Landmeé balanced intricate detail with softness and nostalgia, and SARRAN closed the runway with jewelry rooted in Thai cultural identity. The event also included a tribute to Her Majesty Queen Sirikit and a video message from model Vivian Wilson.

  • The 'Up to the Sky' showcase took place during New York Fashion Week Fall/Winter 2026.
  • The event was held on the 102nd floor of One World Observatory in Manhattan.

The players

WHAT DO YOU WANT NY?

An organization that helped organize the 'Up to the Sky' showcase, bringing Thai fashion brands to New York Fashion Week.

3NY

An organization that collaborated with WHAT DO YOU WANT NY? to host the 'Up to the Sky' event during New York Fashion Week.

Department of International Trade Promotion

A Thai government agency that provided support for the 'Up to the Sky' showcase through Thai Trade USA.

VICKTEERUT

A Thai fashion brand that presented its Fall/Winter 2026 collection at the 'Up to the Sky' event.

Takara Wong Studios

A Thai fashion brand that showcased its Fall/Winter 2026 collection at the 'Up to the Sky' presentation.

Landmeé

A Thai fashion brand that participated in the 'Up to the Sky' showcase during New York Fashion Week.

SARRAN

A Thai jewelry brand that presented its creations as part of the 'Up to the Sky' event.

Vivian Wilson

A model who shared a video message in support of the Thai designers during the 'Up to the Sky' presentation.

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What they’re saying

“She expressed support for the designers and shared in the momentum of the night.”

— Vivian Wilson, model (designscene.net)

The takeaway

The 'Up to the Sky' showcase demonstrated the growing global influence of Thai fashion, as four diverse brands were able to present their unique visions on the international stage of New York Fashion Week. This event marks an important milestone in the continued internationalization of Thai design talent.