Crown Crafts Celebrates Groovy Girls Relaunch at Nasdaq

Got story updates? Submit your updates here. ›

Crown Crafts, Inc., a leading designer and distributor of infant, toddler, and juvenile consumer products, visited the Nasdaq MarketSite in Times Square to celebrate the relaunch of its iconic Groovy Girls doll collection and the company's attendance at the North American International Toy Fair.

Why it matters

The Groovy Girls brand is a longtime staple in the toy industry, and Crown Crafts' decision to relaunch the collection signals the company's commitment to its core product lines and its ongoing efforts to engage with consumers through beloved, nostalgic brands.

The details

As part of the celebration, Olivia Elliott, Crown Crafts' President and Chief Executive Officer, rang the Closing Bell at the Nasdaq. The event marked the start of Crown Crafts' presence at the North American International Toy Fair, where the company showcased its portfolio of owned brands, including Sassy, Manhattan Toy, NoJo, Baby Boom, and Neat Solutions.

• Crown Crafts visited the Nasdaq MarketSite on February 13, 2026.
• The company was kicking off its attendance at the North American International Toy Fair.

What’s next

Crown Crafts will showcase its portfolio of owned brands, including Sassy, Manhattan Toy, NoJo, Baby Boom, and Neat Solutions, at the North American International Toy Fair.