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U.S. Olympic Hockey Victory Boosts NHL Ticket Sales
Team USA's gold medal win over Canada sparks surge in online ticket purchases for New Jersey Devils games
Feb. 24, 2026 at 5:07am
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The U.S. men's hockey team's overtime victory over Canada in the 2026 Winter Olympics has led to a spike in ticket sales for regular season NHL games, particularly for the New Jersey Devils. Data from ticketing sites shows a dramatic increase in transactions and double the "get-in price" for upcoming Devils games in the hours after the gold medal game.
Why it matters
The Olympic hockey win has generated renewed interest and excitement around the NHL, especially among newer or more casual fans. This could provide a major boost to league and team revenues as the NHL season resumes after the Olympic break.
The details
According to ticketing site Gametime, transactions for NHL tickets online were "more than 10x higher" than a typical day following the U.S. men's hockey team's overtime win. The "get-in price" for upcoming Devils games also "more than doubled," with Wednesday's game against the Buffalo Sabres seeing a 127% price increase. Gametime noted this "kind of demand spike is typically reserved for playoff runs and championship celebrations."
- The 2026 Winter Olympics hockey final took place on February 24, 2026.
- The NHL regular season resumed play on February 25, 2026 after a mid-season break for the Olympics.
The players
Jack Hughes
A forward for the New Jersey Devils who scored the winning goal in overtime to secure the U.S. men's hockey team's gold medal victory over Canada.
Gametime
A ticketing site that reported a dramatic spike in transactions and price increases for New Jersey Devils games following the U.S. Olympic hockey win.
What’s next
The NHL regular season will continue as teams fight for a spot in the Stanley Cup playoffs in April. The current Stanley Cup champions are the Florida Panthers, who defeated the Edmonton Oilers last year.
The takeaway
The U.S. men's hockey team's dramatic Olympic gold medal victory has sparked a surge of interest and ticket sales for NHL games, particularly for the New Jersey Devils. This could provide a significant boost to league and team revenues as the NHL season resumes after the Olympic break.
