Wall Street Zen Upgrades 1-800 FLOWERS.COM to Hold

The specialty retailer's stock rating improved from "sell" to "hold".

Feb. 28, 2026 at 7:41am

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Wall Street Zen, an investment research firm, has upgraded 1-800 FLOWERS.COM (NASDAQ:FLWS) from a "sell" rating to a "hold" rating in a new research report. The company's stock has been struggling, with shares trading near a 52-week low of $2.93, but the analysts believe it may have reached a point where it is no longer a sell.

Why it matters

1-800 FLOWERS.COM is a major player in the floral and gift retail industry, with a strong online presence and a network of affiliated florists. The company's stock performance is closely watched by investors, and this rating upgrade from Wall Street Zen could signal a potential turnaround for the business.

The details

According to the research report, Wall Street Zen cited the company's recent financial performance and market positioning as reasons for the rating upgrade. While 1-800 FLOWERS.COM has faced challenges, the analysts believe the stock may have reached a point where it is no longer a sell recommendation.

  • The rating upgrade was issued on Saturday, February 28, 2026.

The players

Wall Street Zen

An investment research firm that provides analysis and ratings on publicly traded companies.

1-800 FLOWERS.COM

A leading floral and gift retailer in North America, operating primarily through its online platform and call center.

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The takeaway

This rating upgrade from Wall Street Zen suggests that 1-800 FLOWERS.COM's stock may have reached a point where it is no longer considered a sell, indicating a potential turnaround for the company. Investors will be closely watching the company's performance in the coming months to see if this upgrade is a sign of better things to come.