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Jericho Today
By the People, for the People
Waxing the City Opens New Studio in Jericho
The facial and body hair removal franchise celebrates grand opening with community event.
Feb. 2, 2026 at 2:47pm
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Waxing the City, a leading waxing studio franchise, has opened a new location in Jericho, New York. The studio celebrated its official ribbon cutting on January 30th, with food, music, cocktails, and promotional offers for new customers. The studio is owned by local resident Mark Wells, who was initially hesitant about entering the waxing business but was impressed by the Waxing the City brand and its growth potential.
Why it matters
The opening of Waxing the City in Jericho provides residents with a new high-quality option for personal grooming services, including facial and body waxing, brow and lash treatments, and specialized skincare. As a franchise, the studio also represents an entrepreneurial opportunity for a local business owner to tap into an established brand and operating model.
The details
Waxing the City, Jericho officially opened in mid-January 2026 and celebrated its grand opening on January 30th. The ribbon-cutting event was co-hosted by the Syosset Woodbury Chamber of Commerce and attended by around 50 guests. Attendees enjoyed food, music, and cocktails, and the studio offered a 50% discount on first-time waxing services, a promotion that will run for 90 days. The studio is owned by Mark Wells, a lifelong Long Islander who previously ran a family business importing wedding and party accessories for 40 years. After considering franchise opportunities, Wells was initially hesitant about the waxing business but was convinced by the Waxing the City brand's growth and reputation.
- Waxing the City, Jericho opened in mid-January 2026.
- The grand opening ribbon-cutting event was held on January 30, 2026.
The players
Waxing the City
A leading waxing studio franchise with over 190 locations across the United States, the second largest waxing franchise behind European Wax Center.
Mark Wells
The owner of the new Waxing the City studio in Jericho, New York. Wells previously ran a family business importing wedding and party accessories for 40 years before deciding to become a franchise owner.
Syosset Woodbury Chamber of Commerce
The local business organization that co-hosted the grand opening ribbon-cutting event for the new Waxing the City studio.
What they’re saying
“The ribbon-cutting was a lot of fun. It was great to meet new people, see old friends, and celebrate with our Jericho Commons neighbors.”
— Mark Wells, Studio Owner
“Clients are starting to come in and I think they're happy that we offer a more upscale service than what you're going to find out there.”
— Mark Wells, Studio Owner
What’s next
The studio's promotional 50% off first-time waxing offer will run for 90 days, until early April 2026.
The takeaway
The opening of Waxing the City in Jericho provides residents with a new high-end option for personal grooming services, while also representing an entrepreneurial opportunity for a local business owner to tap into an established franchise brand and operating model.
