King Risk Partners Acquires PRL Associates, Expanding New York Footprint

The insurance brokerage deal strengthens King Risk Partners' capabilities in the Northeast.

Mar. 3, 2026 at 8:38pm

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King Risk Partners, the 51st largest insurance brokerage in the United States, has acquired PRL Associates, an insurance agency based in Endicott, New York. The transaction marks another step in King Risk Partners' growth strategy focused on disciplined expansion and community-centered service. PRL Associates has built a reputation for delivering personal and commercial insurance solutions across New York, known for its client-first approach.

Why it matters

The acquisition strengthens King Risk Partners' capabilities in New York while maintaining local support and trusted guidance for clients. It aligns with the company's long-term growth strategy rooted in shared values, service quality and sustained community engagement.

The details

King Risk Partners said the acquisition of PRL Associates will enable the firm to broaden its offerings while continuing to deliver the personalized attention and responsiveness its clients expect. PRL Associates' leadership indicated that joining King Risk Partners will allow the firm to offer a broader range of solutions and additional support for its clients.

  • King Risk Partners acquired PRL Associates on March 3, 2026.

The players

King Risk Partners

The 51st largest insurance brokerage in the United States, focused on disciplined expansion and community-centered service.

PRL Associates

An insurance agency based in Endicott, New York, known for its client-first approach and delivery of personal and commercial insurance solutions.

Scott Popilek

Chief Executive Officer of King Risk Partners.

John Lavo and Steve Carr

Owners of PRL Associates.

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What they’re saying

“PRL Associates is a great addition to King Risk Partners. They built their business on responsive service and long-term client relationships, which aligns with how we serve our communities. With this partnership, we are expanding our capabilities in New York while keeping local support and trusted guidance at the center of the client experience.”

— Scott Popilek, Chief Executive Officer of King Risk Partners

“By joining King Risk Partners, we can offer a broader range of solutions and additional support for our clients, while preserving the personal attention and responsiveness they expect from our team. We are committed to carrying forward the tailored coverage and steady guidance that have been central to PRL Associates.”

— John Lavo and Steve Carr, Owners of PRL Associates

The takeaway

The acquisition of PRL Associates by King Risk Partners demonstrates the insurance brokerage's strategic focus on disciplined expansion and community-centered service, strengthening its presence in the Northeast while maintaining the personalized attention and responsiveness that clients expect.