Tommy Hilfiger and Andy Kim Bring Fashion and Music Pop-Up to Elmira

The new People's Place Store on the Elmira College campus celebrates the brand's roots.

Apr. 10, 2026 at 10:19am

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An extreme close-up photograph of a shimmering, sequined fabric texture, captured with dramatic studio lighting to create a high-fashion, glamorous aesthetic.The new People's Place pop-up in Elmira will bring a touch of high-fashion glamour to the local community.Elmira Today

Fashion icon Tommy Hilfiger and musician Andy Kim are teaming up to open a special fashion and music pop-up event in Elmira, New York, the hometown where Hilfiger's brand first took root. The new People's Place Store on the Elmira College campus will feature a mix of fashion, music, and educational programming.

Why it matters

Elmira holds deep significance for the Hilfiger brand, as it was in this upstate New York city where the company first began. Bringing the People's Place concept back to its origins is a meaningful homecoming that celebrates the brand's grassroots beginnings and connection to the local community.

The details

The new People's Place Store will be located on the Elmira College campus, occupying a space that once housed the original People's Place retail outlet that helped launch the Hilfiger brand in the 1970s. The pop-up will feature a mix of fashion, music, and educational programming, including appearances by Tommy Hilfiger and musician Andy Kim.

  • The People's Place Store will open on the Elmira College campus in April 2026.

The players

Tommy Hilfiger

A fashion designer and the founder of the Tommy Hilfiger Corporation, which started in Elmira, New York in the 1970s.

Andy Kim

A Canadian singer-songwriter who is collaborating with Tommy Hilfiger on the People's Place Store pop-up in Elmira.

Elmira College

The college campus in Elmira, New York that will host the new People's Place Store pop-up event.

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What they’re saying

“Elmira is where the Hilfiger story began. Bringing Underground Fashion Outlet to the LECOM Event Center, right on the ground where People's Place stood, is the most meaningful thing we could do. This is a homecoming.”

— Tommy Hilfiger, Fashion Designer

What’s next

The People's Place Store pop-up will be open to the public on the Elmira College campus throughout the spring and summer of 2026.

The takeaway

The return of the People's Place concept to Elmira represents a meaningful full-circle moment for the Hilfiger brand, reconnecting with its grassroots origins and celebrating the local community that nurtured its early growth.