VIOOH Expands US Reach with Orange Barrel Media Partnership

Deal brings 2,281 digital screens and 6.3 billion monthly impressions to VIOOH's global programmatic platform

Mar. 27, 2026 at 7:03am

Got story updates? Submit your updates here. ›

VIOOH, a leading global digital out-of-home (DOOH) supply-side platform, has announced a strategic partnership with Orange Barrel Media (OBM) and IKE Smart City to expand access to premium DOOH inventory across the United States. The deal provides VIOOH's programmatic buyers access to OBM and IKE's network of 2,281 digital screens generating approximately 6.3 billion monthly impressions across 27 major cities.

Why it matters

This partnership allows VIOOH to significantly expand its footprint in the lucrative US DOOH market, providing advertisers with programmatic access to high-impact urban formats like digital spectaculars and interactive kiosks in top metropolitan areas. It represents an important step in VIOOH's mission to make quality DOOH inventory easily accessible to buyers worldwide through its advanced technology platform.

The details

The OBM and IKE Smart City network features premium digital spectaculars and interactive kiosks across 27 major US cities, delivering 3.8 billion monthly impressions. An additional 2.5 billion monthly impressions come from the digital spectaculars portfolio in 16 major markets. This high-visibility urban inventory offers brands impactful presence in influential metropolitan hubs.

  • The partnership was announced on March 26, 2026.

The players

VIOOH

A leading premium global digital out-of-home supply-side platform launched in 2018 and headquartered in London.

Orange Barrel Media (OBM)

A pioneer in landmark media and smart city technology that has been committed to a community-oriented model of media development since its founding in 2004.

IKE Smart City

A sister company of OBM that is blazing the way in smart city initiatives with its interactive digital kiosk, IKE.

Gavin Wilson

Global Chief Commercial Officer at VIOOH.

Danielle Williamson

Executive Vice President of Sales at OBM.

Got photos? Submit your photos here. ›

What they’re saying

“OBM & IKE's extensive network across major US cities represents exactly the kind of premium inventory that buyers are looking for. This partnership gives advertisers programmatic access to powerful urban formats in high-traffic environments, from spectacular displays to street-level touchpoints. It's another step in making quality DOOH inventory easily accessible to US and international buyers through our platform, with the targeting precision and campaign flexibility that programmatic enables.”

— Gavin Wilson, Global Chief Commercial Officer at VIOOH

“Partnering with VIOOH enables us to unlock the full potential of our extensive digital network through programmatic capabilities. VIOOH's advanced technology platform and global reach will connect our inventory with buyers worldwide, making it easier for brands to access our high-impact screens across America's most dynamic urban markets. This collaboration represents an exciting evolution in how advertisers can plan and activate campaigns across our network.”

— Danielle Williamson, Executive Vice President of Sales at OBM

What’s next

The partnership will immediately provide VIOOH's programmatic buyers access to OBM and IKE's extensive US digital out-of-home network.

The takeaway

This deal significantly expands VIOOH's footprint in the lucrative US DOOH market, giving advertisers programmatic access to high-impact urban formats across 27 major cities. It represents an important milestone in VIOOH's mission to make quality global DOOH inventory easily accessible through its advanced technology platform.