Sabres Ticket Sales Soar as Fans Believe Again

Team executive Pete Guelli discusses the franchise's resurgence and upcoming draft plans.

Apr. 2, 2026 at 1:36pm

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The Buffalo Sabres are experiencing a surge in season ticket sales as the team's fanbase has regained optimism after years of struggles. Team executive Pete Guelli discussed the franchise's renewed energy and plans for the upcoming NHL draft.

Why it matters

The Sabres have long been one of the NHL's most passionate fanbases, but recent seasons of poor performance had dampened that enthusiasm. A resurgence in ticket sales signals a renewed belief in the team's direction and potential, which could have major implications for the franchise's future.

The details

According to Guelli, the Sabres' season ticket numbers are the highest they've been in over a decade, indicating that the team's loyal supporters have regained confidence in the organization. Guelli also addressed the contract status of head coach Lindy Ruff, who has been with the team for many years, and the team's plans and priorities for the upcoming NHL draft.

  • The Sabres are experiencing a surge in season ticket sales ahead of the 2026-27 NHL season.
  • The team is preparing for the upcoming NHL draft in the coming months.

The players

Pete Guelli

Executive with the Buffalo Sabres who oversees the team's ticketing and business operations.

Lindy Ruff

The long-time head coach of the Buffalo Sabres, who has been with the team for over a decade.

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What they’re saying

“The buzz around Buffalo is unlike anything we've seen in more than a decade. The NHL's best fan base believes again, and the ticketing department at KeyBank Center has some numbers to prove it.”

— Pete Guelli, Sabres Executive

What’s next

The Sabres will look to continue building momentum with a strong showing at the upcoming NHL draft, where they will have the opportunity to add top talent to their roster and further energize their fanbase.

The takeaway

The resurgence in Sabres ticket sales demonstrates the power of a passionate fanbase and the impact that renewed hope and optimism can have on a sports franchise. The Sabres' ability to reconnect with their loyal supporters could be a key factor in their future success both on and off the ice.