Buffalo Sabres Launch Bar Network to Boost Game-Watching Experience

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The Buffalo Sabres have announced the creation of a new "Bar Network" in partnership with Labatt, designating 10 bars and restaurants across Western New York as official game-viewing destinations. These establishments will feature Sabres-themed giveaways, prize drawings, and the ability to watch games with the volume on, aiming to recapture the excitement and atmosphere of being at the arena.

Why it matters

The Sabres have struggled to generate consistent fan engagement and excitement in recent years, as the team has failed to make the playoffs for over a decade. This new Bar Network initiative is an attempt to rebuild that gameday atmosphere and reconnect with the team's passionate fan base in the local community.

The details

The 10 bars and restaurants that make up the Sabres' Bar Network are: Amherst Ale House, Forty Thieves, The Grill at the Dome, Hat Trix, Hooligans Eastside Grill, Johnson's Landing, JP Fitzgerald's, Rev It Up Bar & Grill, Shamrock Jack's, and Sports City Pizza Pub. These establishments will feature Sabres-themed giveaways, prize drawings, and the ability to watch games with the volume on, aiming to recreate the energy of being at the arena.

• The Buffalo Sabres announced the new Bar Network on February 18, 2026.

What’s next

The Sabres plan to host watch parties at some of the Bar Network locations for upcoming games, featuring sweepstakes, alumni appearances, and other giveaways.