Van Leeuwen Ice Cream Partners with PASMO America for Nationwide Frozen Yogurt Expansion

PASMO's energy-efficient soft serve machines will power Van Leeuwen's new frozen yogurt program across the country.

Apr. 13, 2026 at 11:39am

Got story updates? Submit your updates here. ›

A minimalist, photorealistic studio still life of a premium, polished stainless steel soft serve machine, capturing the sleek design and quality craftsmanship that supports Van Leeuwen's commitment to excellence.Van Leeuwen's partnership with PASMO America brings energy-efficient, user-friendly soft serve machines to power the brand's nationwide frozen yogurt expansion.Brooklyn Today

Van Leeuwen Ice Cream, the popular NYC-based brand known for its premium ice cream, has selected PASMO America as its preferred provider of commercial soft serve machines to support the nationwide rollout of Van Leeuwen's newly launched frozen yogurt program. PASMO's energy-efficient, user-friendly machines will be installed across Van Leeuwen locations as the brand expands its frozen yogurt offerings, which currently feature four flavors made with premium organic ingredients.

Why it matters

This partnership reflects Van Leeuwen's commitment to quality and sustainability as the brand brings its frozen yogurt to customers across the country. PASMO's machines are designed to meet Van Leeuwen's high standards, with features like direct-drive motors, eco-friendly refrigerants, and a track record of reliability in demanding foodservice operations.

The details

Van Leeuwen officially launched its permanent frozen yogurt menu on March 27, 2026, debuting at its NoHo location in New York City. The frozen yogurt program currently features four flavors – Tart, Matcha, Chocolate, and Strawberry – made with premium ingredients including organic A2 Bulgarian yogurt and ceremonial-grade Japanese matcha. PASMO soft serve machines have already been installed and are operating at multiple Van Leeuwen locations, including in Miami and New York City, and will be used in all new scoop shop locations as the brand continues to expand its frozen yogurt offerings nationwide.

  • Van Leeuwen officially launched its permanent frozen yogurt menu on March 27, 2026.
  • PASMO soft serve machines have been installed and are operating at Van Leeuwen locations in Miami and New York City.

The players

Van Leeuwen Ice Cream

A popular NYC-based brand known for its premium ice cream, which has recently launched a new frozen yogurt program.

PASMO America

A provider of commercial soft serve machines that has been selected as the preferred partner for Van Leeuwen's nationwide frozen yogurt expansion.

Ben Van Leeuwen

The co-founder and CEO of Van Leeuwen Ice Cream.

Joel Cinnamon

The Chief Operating Officer of PASMO America.

Ryoko Yoshida

The Head of Culinary Innovation at Van Leeuwen Ice Cream.

Got photos? Submit your photos here. ›

What they’re saying

“Over the past year we started seeing incredible demand for frozen yogurt, so we decided to lean in and do it the Van Leeuwen way. That means applying the same sourcing ethos we bring to our ice cream.”

— Ben Van Leeuwen, Co-founder and CEO of Van Leeuwen Ice Cream

“Van Leeuwen has built something genuinely special, and that starts with an uncompromising approach to quality. Our machines are engineered to match that standard – direct-drive motors, eco-friendly R-290 refrigerant, and a track record of minimal downtime across some of the country's most demanding operations. We are thrilled to support Van Leeuwen as they bring their premium frozen yogurt experience to fans across the country.”

— Joel Cinnamon, Chief Operating Officer of PASMO America

“When we made the decision to launch frozen yogurt across our locations, we knew the machine had to be user-friendly and efficient to perform at scale. Before making any decision, we ran a real-world evaluation at our Flavor Lab in Brooklyn. What stood out was how easy PASMO was for our store teams to use and clean. Our teams were enthusiastic about the machine and appreciated how user-friendly the PASMO is. The PASMO team's in-person training service they offered was very valuable.”

— Ryoko Yoshida, Head of Culinary Innovation, Van Leeuwen Ice Cream

What’s next

As Van Leeuwen continues to expand its frozen yogurt program to additional scoop shop locations nationwide, new stores will be equipped with PASMO soft serve machines from the outset.

The takeaway

This partnership between Van Leeuwen and PASMO America demonstrates the importance of quality equipment and technology in supporting the growth and success of a premium food brand. By investing in user-friendly, energy-efficient machines, Van Leeuwen is ensuring a consistent and reliable frozen yogurt experience for customers as it expands its offerings across the country.