Build-a-Bear Releases Bluey Plush for Easter

The popular Australian cartoon character is the perfect addition to Easter baskets this year.

Mar. 31, 2026 at 9:56pm

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Build-a-Bear has released a new Bluey plush toy just in time for Easter. The plush comes with a bunny-ear headband, making it the perfect centerpiece for Easter baskets. Fans can also purchase Bingo and Winton plushes to go along with the Bluey doll. In addition to the Bluey line, Build-a-Bear has a full collection of Easter-themed stuffed animals available.

Why it matters

Bluey, the hit Australian children's cartoon, has become a global phenomenon, with fans clamoring for new merchandise. The release of the Bluey Easter plush taps into the show's popularity and provides families with a high-quality, on-brand addition to their holiday celebrations.

The details

The Bluey Easter plush retails for $42 and comes pre-stuffed, though customers can also order an un-stuffed version to fill at a Build-a-Bear workshop. In addition to the Bluey plush, Build-a-Bear is also offering Bingo and Winton plushes, Bluey's sister and classmate, respectively, also with bunny-ear headbands. Beyond the Bluey line, Build-a-Bear has a full collection of Easter-themed stuffed animals, including bunnies, lambs, frogs, and a frosted animal cookie camel.

  • The Bluey Easter plushes are available starting March 31, 2026, just in time for the Easter holiday.

The players

Build-a-Bear

A retail company that specializes in make-your-own stuffed animals and licensed character plushes.

Bluey

The main character of the popular Australian children's animated series about a family of blue heeler dogs.

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What they’re saying

“When I think of the holiday, I think of bright colors and fun games played outside as a family—which is basically the entire vibe of the Heeler family.”

— Marisa LaScala, Senior Parenting & Relationships Editor

The takeaway

The release of the Bluey Easter plush from Build-a-Bear provides families with a high-quality, on-brand addition to their holiday celebrations, tapping into the global popularity of the hit Australian children's cartoon.