Brooklyn Chabad Launches Massive Matzah Delivery Campaign

Thousands of families to receive handmade Shemura Matzah ahead of Passover

Mar. 29, 2026 at 2:19pm

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A large-scale Mivtza Matzah campaign is currently underway in Brooklyn, organized by Lamternshtik, to distribute thousands of handmade Shemura Matzahs to Jewish families across the borough. The effort is a collaborative initiative with Chabad Outreach of Sheepshead Bay, directed by Rabbi Yitzchok Schwartz, and conducted under the auspices of Rabbi Shlomo Z. Cohen of Chabad Sheepshead Bay.

Why it matters

The Mivtza Matzah campaign aims to fulfill the Rebbe's request to provide Matzah to as many Jewish families as possible ahead of Passover, ensuring that thousands can observe the holiday's mitzvot. This large-scale effort mobilizes the local Chabad community to reach families across Brooklyn.

The details

Buses filled with seminary, high school, and elementary school students from Crown Heights have already begun delivering Matzahs to nearly 6,000 families across designated routes and addresses. Dozens of local families have also joined the effort to distribute the Shemura Matzahs.

  • The Mivtza Matzah campaign is currently underway in Brooklyn.
  • The deliveries are taking place in the lead-up to Passover.

The players

Lamternshtik

The organization that has coordinated hundreds of delivery routes and addresses for the Mivtza Matzah campaign.

Rabbi Yitzchok Schwartz

The director of Chabad Outreach of Sheepshead Bay, a collaborator on the Mivtza Matzah initiative.

Rabbi Shlomo Z. Cohen

The rabbi of Chabad Sheepshead Bay, under whose auspices the Mivtza Matzah campaign is being conducted.

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What’s next

Individuals can contribute to the Mivtza Matzah campaign through various online donation platforms, including Zelle, PayPal, CashApp, and credit card.

The takeaway

This large-scale Mivtza Matzah initiative in Brooklyn demonstrates the Chabad community's commitment to fulfilling the Rebbe's request and ensuring that as many Jewish families as possible can observe the Passover mitzvot.