Whole Foods Opens Smaller Brooklyn Store Highlighting Local Brands

The new 7,888-square-foot 'Whole Foods Market Daily Shop' in Williamsburg features local artisans and community partnerships.

Published on Mar. 9, 2026

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Whole Foods has opened a new, smaller-format 'Whole Foods Market Daily Shop' location in Brooklyn's Williamsburg neighborhood. The 7,888-square-foot store is designed to bring fresh, high-quality ingredients to customers with a convenience that fits their fast-paced urban lifestyles. The market will feature Whole Foods' signature healthy fare as well as a selection of local options like pesto from Gotham Greens, crème fraîche from Vermont Creamery, and sliced bresaola from Brooklyn Cured.

Why it matters

The new Whole Foods store reflects the rapid development and changing demographics of the Williamsburg neighborhood. While some residents may be wary of the impact, the company is supporting the community through food donations to local organizations like City Harvest and Trinity Human Services.

The details

The new 'Whole Foods Market Daily Shop' is located at 774 Grand Street in Williamsburg, Brooklyn. In addition to Whole Foods' signature healthy products, the 7,888-square-foot store will feature a range of local specialties and 365 by Whole Foods Market brand items. The market will also offer an ample selection of fresh, seasonal produce, meat, seafood, prepared foods, and supplements.

  • The new Whole Foods Market Daily Shop opened last week on the ground floor of a massive Grand Street apartment complex.

The players

Whole Foods Market

A high-end, health-focused grocery store chain that is now opening a smaller-format 'Whole Foods Market Daily Shop' location in Williamsburg, Brooklyn.

Gotham Greens

A local producer of pesto that will be sold at the new Whole Foods store in Williamsburg.

Vermont Creamery

A local producer of crème fraîche that will be sold at the new Whole Foods store in Williamsburg.

Brooklyn Cured

A local producer of sliced bresaola that will be sold at the new Whole Foods store in Williamsburg.

City Harvest

A food rescue organization that will receive food donations from the new Whole Foods store in Williamsburg through the company's Nourishing Our Neighborhoods program.

Trinity Human Services

A community organization across New York City that will receive food donations from the new Whole Foods store in Williamsburg.

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The takeaway

The opening of a smaller-format Whole Foods store in Williamsburg reflects the neighborhood's rapid development, but the company is also making efforts to support the local community through food donations and partnerships with area organizations.