Dance Company Tackles Brainrot in the Age of Content

The Age of Content, a 2023-24 dance performance, explores the battle for attention on social media and the homogenization of self.

Published on Mar. 4, 2026

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The Age of Content, a dance performance by French companies (LA)HORDE and the Ballet national de Marseille, traveled to the Brooklyn Academy of Music in February 2026. The show explores themes of the battle for attention on social media and the homogenization of self through embodied movement and choreography. The performance features dancers in mint green tracksuits interacting with a car-like structure, as well as scenes depicting video game-inspired movements and an orgy-like sequence that devolves into caricature. The piece aims to reassert the measure of the body and the sensorial experience of watching live performance, in contrast to the endless consumption of online content.

Why it matters

The Age of Content tackles the issues of the attention economy and the homogenization of culture that it produces. By translating these digital phenomena into embodied movement, the performance offers a unique perspective on how the endless consumption of online content can lead to a dulling of our bodily senses and self-awareness. The piece suggests that the inability to measure the bodies we consume online has consequences for how we measure ourselves.

The details

The performance features several key scenes, including a dancer in a mint green tracksuit interacting with a car-like structure, dancers performing video game-inspired movements, and an orgy-like sequence that devolves into caricature. Throughout, the piece aims to reassert the measure of the body and the sensorial experience of watching live performance, in contrast to the endless consumption of online content.

  • The Age of Content was a 2023-24 dance performance that traveled to the Brooklyn Academy of Music in late February 2026.

The players

(LA)HORDE

A French dance company that co-created The Age of Content performance.

Ballet national de Marseille

A French dance company that co-created The Age of Content performance.

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What they’re saying

“By reasserting the measure of the body The Age of Content makes it clear that the endless appetite for content is predicated on sensorial alienation. Unable to measure the bodies we consume, we lose our measure of ourselves.”

— Shanti Escalante-De Mattei, Author (artnews.com)

The takeaway

The Age of Content offers a powerful critique of the attention economy and the homogenization of culture it produces, using embodied movement and choreography to reassert the sensorial experience of live performance. By translating digital phenomena into physical form, the piece suggests that the endless consumption of online content can lead to a dulling of our bodily senses and self-awareness, with important implications for how we measure ourselves and the world around us.