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StubHub Launches First-Ever Women's Sports Ticketing Platform
New 'HerSportsHub' aims to capitalize on post-Olympics surge in women's sports demand
Mar. 3, 2026 at 9:36pm
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In honor of Women's History Month, ticketing platform StubHub announced the launch of 'HerSportsHub,' the first dedicated women's sports ticket destination in the resale industry. The new hub will centralize access to tickets for WNBA, NWSL, PWHL, NCAA Women's Basketball, and more, giving fans a one-stop shop to discover and secure tickets across women's leagues.
Why it matters
The launch of HerSportsHub comes amid a surge in demand for women's sports tickets following the 2024 Paris Olympics and 2026 Winter Olympics. StubHub saw significant spikes in ticket searches and sales for leagues like the WNBA and NWSL after the Olympics, with many first-time women's sports buyers emerging.
The details
HerSportsHub will provide a centralized platform for fans to access tickets across a variety of women's sports leagues, including the WNBA, NWSL, PWHL, and NCAA Women's Basketball. The launch is part of StubHub's effort to capitalize on the growing popularity of women's sports, which saw major increases in ticket demand following the 2024 and 2026 Olympics. For example, PWHL demand jumped nearly 60% after the 2026 Winter Olympics, while WNBA and NWSL demand surged over 360% and 150% respectively during the Olympic year.
- StubHub announced the launch of HerSportsHub on March 3, 2026.
- Demand for women's sports tickets spiked after the 2024 Paris Olympics.
- Demand for women's sports tickets spiked again after the 2026 Winter Olympics.
The players
Jill Gonzalez
Head of Consumer Communications at StubHub.
Megan Keller
American ice hockey player who scored the golden goal for Team USA at the 2026 Winter Olympics.
Hilary Knight
American ice hockey player who appeared on 'Saturday Night Live' with Megan Keller and the Hughes brothers.
What they’re saying
“HerSportsHub builds on the momentum we're seeing, creating a centralized space for fans to discover and secure tickets across leagues. Although the hub launches this week, it's here to stay to provide access beyond Women's History Month.”
— Jill Gonzalez, Head of Consumer Communications at StubHub
What’s next
To celebrate the launch of HerSportsHub, StubHub will be hosting a watch party for the NWSL's Gotham FC on April 4 at Blazers in Brooklyn, a woman-owned sports bar, to watch a game against the KC Current. At the party, StubHub will also announce the first recipient of StubHub Access: New York, a $100,000 youth ticket fund to give young sports fans the chance to experience live women's sports.
The takeaway
The launch of HerSportsHub reflects the growing popularity and demand for women's sports, which has surged in the wake of recent Olympics. By creating a dedicated platform for women's sports tickets, StubHub is positioning itself to capitalize on this trend and provide fans with easier access to a variety of women's sporting events.
