Love Rocks NYC Marks 10 Years as Major God's Love We Deliver Fundraiser

Annual concert featuring top music acts raises millions for nonprofit providing meals to New Yorkers in need.

Mar. 3, 2026 at 2:35pm

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The 10th annual Love Rocks NYC benefit concert is set to be the biggest fundraiser in the 40-year history of God's Love We Deliver, a nonprofit that provides medically tailored meals to New Yorkers. The sold-out event at New York's Beacon Theatre on Thursday night will feature headliners Paul Simon, Mary J. Blige, and Elvis Costello, and hosts Whoopi Goldberg and Julianne Moore. Organizers say the concert's significance is heightened this year as federal cuts to food programs have increased demand for God's Love We Deliver's services.

Why it matters

The Love Rocks NYC concerts have raised $65 million over the past 10 years, enabling God's Love We Deliver to provide 6.5 million meals. The events have also raised the profile of the charity and its mission, helping it attract more volunteers and partners. This year's concert comes as the nonprofit is expanding its operations, opening a new distribution center in Brooklyn and launching a capital campaign to serve more meals efficiently.

The details

The Love Rocks NYC benefit concert was created 10 years ago by concert producer Greg Williamson, fashion designer John Varvatos, and events producer Nicole Rechter to raise money for God's Love We Deliver. The nonprofit provides medically tailored meals to New Yorkers with chronic illnesses. This year's concert is expected to be the biggest single fundraiser in God's Love We Deliver's 40-year history. The organization has worked to diversify its funding sources, with only a small percentage coming from federal grants. About 60% of its annual budget comes from private philanthropy.

  • The 10th annual Love Rocks NYC concert is set for Thursday, March 5, 2026.
  • God's Love We Deliver celebrated providing its 40 millionth meal in the New York area last year.

The players

Greg Williamson

The concert producer and real estate broker who has executive produced all the Love Rocks NYC shows with fashion designer John Varvatos and events producer Nicole Rechter.

God's Love We Deliver

A nonprofit that provides medically tailored meals to New Yorkers with chronic illnesses. The organization began serving meals to HIV-positive patients before expanding to anyone with a chronic illness.

Terrence Mack

The president and CEO of God's Love We Deliver.

Liev Schreiber

An actor and philanthropist who celebrated God's Love We Deliver providing its 40 millionth meal in the New York area last year.

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What they’re saying

“There has always been a reason to support this cause, if you can. But during the times we're living in, people are very aware of (federal cuts).”

— Greg Williamson, Concert producer and real estate broker

“The care, dignity and compassion that we bring to our clients through food, but also through that human connection is so important. Of course they love our food and they're so grateful that they're not hungry… But it's all about feeling, about knowing, that they're not alone.”

— Terrence Mack, President and CEO of God's Love We Deliver

“It's one of the things I love about this city.”

— Liev Schreiber, Actor and philanthropist

What’s next

The proceeds from this year's Love Rocks NYC concert and its livestreaming are set to be the biggest single fundraiser in God's Love We Deliver's history.

The takeaway

The Love Rocks NYC concert has become a beloved tradition that not only raises millions of dollars for God's Love We Deliver, but also heightens awareness of the nonprofit's vital mission to provide meals and human connection to New Yorkers in need, especially as federal support for such programs has declined.