eBay to Acquire Secondhand Fashion Marketplace Depop for $1.2B

The deal aims to help eBay capture a younger demographic as used clothing grows in popularity.

Published on Feb. 24, 2026

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Online retailer eBay has agreed to purchase secondhand fashion marketplace Depop from Etsy for approximately $1.2 billion in cash. The acquisition is part of eBay's strategy to attract more Gen Z consumers as the demand for used clothing continues to rise among shoppers seeking unique, cost-effective items that are also environmentally friendly.

Why it matters

The deal highlights the increasing popularity of secondhand fashion, especially among younger consumers, and eBay's efforts to expand its reach within this growing market. Depop's user base, of which nearly 90% are under 34 years old, presents a valuable opportunity for eBay to engage a younger demographic and diversify its offerings.

The details

Under the terms of the agreement, eBay will acquire Depop, which was founded in 2011 and purchased by Etsy for $1.6 billion in 2021. Depop will retain its name, brand, platform, and culture after the transaction is complete. eBay plans to utilize the proceeds from the sale for general corporate purposes, continued share repurchases, and investment in its core marketplace.

  • The deal is expected to close in the second quarter of 2026.
  • As of December 31, 2025, Depop had 7 million active buyers and more than 3 million active sellers.

The players

eBay

An online marketplace and e-commerce platform based in San Jose, California.

Depop

A secondhand fashion marketplace founded in 2011 and previously owned by Etsy.

Etsy

An e-commerce platform focused on handmade or vintage items and craft supplies, based in Brooklyn, New York.

Jamie Iannone

The CEO of eBay.

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What they’re saying

“We are confident that as part of eBay, Depop will be even more well-positioned for long-term growth, benefiting from our scale, complementary offerings, and operational capabilities.”

— Jamie Iannone, CEO, eBay (ksgf.com)

What’s next

The transaction, which has been unanimously approved by eBay's and Etsy's boards, is currently expected to close in the second quarter of 2026.

The takeaway

The acquisition of Depop by eBay highlights the growing demand for secondhand fashion, especially among younger consumers, and eBay's strategic move to capture a larger share of this market. The deal aims to leverage Depop's strong user base and brand to expand eBay's reach and offerings in the resale and sustainable fashion space.