eBay to Acquire Secondhand Fashion Marketplace Depop for $1.2B

The deal comes five years after Etsy bought Depop for $1.6 billion.

Published on Feb. 23, 2026

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Online marketplace eBay has agreed to purchase secondhand fashion platform Depop from Etsy for approximately $1.2 billion in cash. The acquisition aims to help eBay capture a younger demographic, as Depop's marketplace has 7 million active buyers, nearly 90% of whom are under 34 years old, and more than 3 million active sellers.

Why it matters

The deal reflects the growing popularity of secondhand and resale fashion, especially among younger consumers seeking unique, more affordable items that also help reduce waste. eBay sees the Depop acquisition as an opportunity to expand its reach with Gen Z shoppers.

The details

eBay said the acquisition will allow Depop to be even better positioned for long-term growth, benefiting from eBay's scale, complementary offerings, and operational capabilities. Depop will retain its name, brand, platform, and culture after the deal closes, which is expected in the second quarter of 2026.

  • The deal was announced on February 18, 2026.
  • Etsy acquired Depop for $1.6 billion five years ago in 2021.

The players

eBay

An American multinational e-commerce corporation that facilitates consumer-to-consumer and business-to-consumer sales through its website.

Depop

A secondhand fashion marketplace app founded in 2011 that has become popular among younger consumers.

Etsy

An American e-commerce company focused on handmade or vintage items and craft supplies.

Jamie Iannone

The CEO of eBay.

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What they’re saying

“We are confident that as part of eBay, Depop will be even more well-positioned for long-term growth, benefiting from our scale, complementary offerings, and operational capabilities.”

— Jamie Iannone, CEO, eBay (sun-sentinel.com)

What’s next

The transaction, which has been unanimously approved by eBay's and Etsy's boards, is currently expected to close in the second quarter of 2026.

The takeaway

This acquisition reflects the growing consumer demand for secondhand fashion, especially among younger generations, and eBay's strategic move to expand its reach in this rapidly evolving market by tapping into Depop's popular platform and loyal Gen Z user base.