Little Cupcake Bakeshop Expands to Greenwich Village

Family-owned bakery known for its Brooklyn Blackout Cake opens new location in Manhattan

Published on Feb. 14, 2026

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Little Cupcake Bakeshop, a family-owned bakery famous for its classic desserts and signature Brooklyn Blackout Cake, is expanding its footprint in New York City with a new location in Greenwich Village, Manhattan. The bakery already operates several shops in Brooklyn and one in SoHo, and this latest expansion represents another milestone for the growing business.

Why it matters

The continued expansion of a family-owned business like Little Cupcake Bakeshop demonstrates the enduring appeal of locally-rooted brands and the potential for growth even in competitive markets. Maintaining a commitment to quality and community could be key to their continued success.

The details

Little Cupcake Bakeshop is opening a new location in Greenwich Village, adding to its existing shops in Bay Ridge, Prospect Heights, and East Williamsburg in Brooklyn, as well as its SoHo location in Manhattan. The bakery has cultivated a loyal customer base through its scratch-made treats and neighborhood-focused atmosphere. The owners recently discussed the bakery's origins, the inspiration behind signature cakes like the Brooklyn Blackout Cake, and their plans for future growth.

  • Little Cupcake Bakeshop opened its first location in 2010.
  • The new Greenwich Village location is set to open on February 20, 2026.

The players

Little Cupcake Bakeshop

A family-owned bakery known for its classic desserts, particularly its iconic Brooklyn Blackout Cake, and its commitment to scratch-made treats and neighborhood-focused atmosphere.

Joelle Garguilo

A journalist who recently interviewed the brothers who lead Little Cupcake Bakeshop to discuss the bakery's origins, inspiration, and future plans.

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What’s next

As Little Cupcake Bakeshop continues to grow, the owners have indicated a desire to remain true to their roots while exploring opportunities for further expansion, potentially opening locations in other boroughs or even beyond New York City.

The takeaway

Little Cupcake Bakeshop's expansion to Greenwich Village is a testament to the power of locally-focused, community-driven businesses that prioritize quality and authenticity. As the bakery continues to grow, it serves as an example of how family-owned enterprises can thrive and meet the evolving needs of customers across multiple neighborhoods.