Frida Baby Faces Backlash Over Sexual Innuendos on Baby Products

Parents demand answers as brand is accused of sexualizing infants with crude slogans and marketing

Published on Feb. 13, 2026

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Expecting parents across America are boycotting Frida Baby products after resurfaced promotional materials and product packaging revealed a pattern of crude, sexual jokes about products designed for newborns and infants. The popular brand known for items like the NoseFrida snot-sucker is facing intense backlash over slogans and marketing that many consider highly inappropriate and offensive for a company selling baby products.

Why it matters

This controversy highlights growing concerns from parents about the sexualization of children and the need for companies to be more mindful and responsible in their marketing, especially for products intended for infants and young children. The outrage over Frida Baby's actions reflects a broader societal shift towards greater sensitivity around issues of child exploitation and the protection of minors.

The details

The firestorm of backlash erupted after screenshots of old Frida Baby ads and product packaging featuring crude sexual innuendos began circulating online. Examples include a rectal thermometer ad with the caption "This is the closest your husband's gonna get to a threesome," a 3-in-1 gunk remover with the line "When 'just-the-tip' has a new meaning," and a humidifier box stating "I get turned on easily." The company has a history of similar inappropriate stunts, such as promoting a "Breast Milk Ice Cream" flavor in 2025.

  • In 2020, Frida Mom released an ad showing the realities of new motherhood that was rejected by ABC for the Oscars as 'too graphic'.
  • In March 2025, Frida teased a limited-edition 'Breast Milk Ice Cream' flavor as a stunt to promote their new 2-in-1 manual breast pump.

The players

Frida Baby

A popular brand known for products such as the NoseFrida snot-sucker, thermometers, and ear cleaners for infants and young children.

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The takeaway

This controversy highlights the need for companies marketing products for infants and young children to be extremely mindful and responsible in their advertising and branding, avoiding any content that could be perceived as sexualizing or exploiting minors. The public backlash against Frida Baby reflects a growing societal intolerance for the normalization of inappropriate sexual references, especially when it comes to products intended for vulnerable populations like newborns and babies.