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Amsterdam Today
By the People, for the People
Sticker Mule CEO to Unveil Multimillion-Dollar Giveback Initiative
Social media star Greatness helps preview the plan ahead of the big announcement.
Published on Feb. 10, 2026
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Sticker Mule, the custom merchandise company, is set to launch a revolutionary Multi-Million Dollar Giveback Initiative this Wednesday, February 11th. The initiative has already generated significant buzz online after social media influencer Greatness was spotted giving away money to everyday Americans on behalf of Sticker Mule, resulting in millions of views across social media platforms.
Why it matters
Sticker Mule's Giveback Initiative represents an innovative approach to corporate social responsibility, leveraging the power of social media and influencer marketing to drive a large-scale philanthropic effort. The early preview has generated significant interest and anticipation around the company's plans, which CEO Anthony Constantino promises will "pave the way for others to follow."
The details
In the lead-up to the official announcement, Greatness, a popular social media personality, was seen traveling to Sticker Mule's headquarters in Amsterdam, New York, and making impromptu cash donations to people on the street. These videos quickly went viral, accumulating over 13 million views across platforms like Instagram, X, Facebook, and TikTok within 24 hours.
- Sticker Mule is set to launch its Multi-Million Dollar Giveback Initiative on Wednesday, February 11, 2026 at 6 p.m.
- Greatness was spotted making donations on behalf of Sticker Mule during a road trip from Florida to New York.
The players
Anthony Constantino
The CEO of Sticker Mule, who will be announcing the company's Giveback Initiative.
Greatness
A social media influencer with over 20 million followers, who has partnered with Sticker Mule to help preview the Giveback Initiative.
Sticker Mule
A custom merchandise company that is launching a revolutionary Multi-Million Dollar Giveback Initiative.
What they’re saying
“Everyone is calling me about Sticker Mule's videos with Greatness. What people saw is only a glimpse of what is to come.”
— Anthony Constantino, CEO, Sticker Mule
What’s next
Constantino and Greatness will be answering all questions at the announcement event on Wednesday, February 11th at Sticker Mule's factory in Amsterdam, New York. Space is limited, so visitors are encouraged to arrive early.
The takeaway
Sticker Mule's Giveback Initiative represents a novel approach to corporate philanthropy, leveraging the power of social media and influencer marketing to drive a large-scale effort to give back to communities. The early preview has generated significant buzz and anticipation around the company's plans, which promise to set a new standard for how businesses can make a positive impact.
