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Amsterdam Today
By the People, for the People
Sticker Mule CEO to Announce Major Giveback Initiative
Sticker Mule's new multi-million dollar program aims to reshape media marketing through viral videos of influencer Greatness giving away cash.
Published on Feb. 10, 2026
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Sticker Mule, an online custom merchandise company, is set to launch a revolutionary Multi-Million Dollar Giveback Initiative this Wednesday, February 11th at 6 p.m. The initiative has already generated significant online buzz after social media star Greatness was seen in viral videos putting money into the hands of everyday Americans on behalf of Sticker Mule. The company's CEO, Anthony Constantino, will be unveiling full details of the program at the company's headquarters in Amsterdam, New York, and the public is invited to attend.
Why it matters
Sticker Mule's Giveback Initiative represents an innovative approach to marketing and community engagement, leveraging the power of social media influencers to drive viral content and brand awareness. As traditional advertising continues to evolve, this program could serve as a model for how companies connect with consumers in more authentic and impactful ways.
The details
The Giveback Initiative involves Sticker Mule partnering with social media star Greatness, who has built a following of over 20 million by creating viral videos of himself giving away his own money. In a preview of the program, Greatness was seen stopping in Charlotte, NC to distribute cash to random people, generating millions of views across social media platforms like Instagram, X, Facebook, and TikTok. This early traction has sparked significant interest in Sticker Mule's upcoming announcement.
- Sticker Mule will launch the Multi-Million Dollar Giveback Initiative on Wednesday, February 11th, 2026 at 6 p.m.
- In the days leading up to the launch, social media influencer Greatness has been creating viral videos of himself giving away cash on behalf of Sticker Mule.
The players
Anthony Constantino
The CEO of Sticker Mule, the custom merchandise company launching the Giveback Initiative.
Greatness
A popular social media influencer with over 20 million followers, who has partnered with Sticker Mule to help promote the Giveback Initiative through viral videos of him giving away cash.
Sticker Mule
An online custom merchandise company that is launching a revolutionary Multi-Million Dollar Giveback Initiative.
What they’re saying
“Everyone is calling me about Sticker Mule's videos with Greatness. What people saw is only a glimpse of what is to come.”
— Anthony Constantino, CEO, Sticker Mule (businessinsider.com)
What’s next
Sticker Mule CEO Anthony Constantino and influencer Greatness will be hosting a public event at the company's headquarters in Amsterdam, New York on Wednesday, February 11th at 6 p.m. to unveil full details of the Multi-Million Dollar Giveback Initiative.
The takeaway
Sticker Mule's innovative Giveback Initiative, powered by a partnership with popular influencer Greatness, represents a novel approach to marketing and community engagement in the digital age. By leveraging the reach and authenticity of social media, the company aims to reshape how brands connect with consumers in a more meaningful way.
