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Amagansett Today
By the People, for the People
Hilaria Baldwin Promotes $20M Hamptons Home on Instagram
The yoga instructor and influencer posts a video highlighting family life at the sprawling Amagansett estate as the couple prepares to leave the area.
Mar. 10, 2026 at 4:40pm
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Hilaria Baldwin has taken to Instagram to promote the sale of the $20 million Hamptons home she shares with husband Alec Baldwin. In a video posted to her 1 million followers, Baldwin reminisces about family life at the historic 10,000-square-foot estate, describing summers spent swimming, cooking, and enjoying the property's privacy and amenities. The couple is preparing to leave the Amagansett area, calling the move 'bittersweet,' though the listing remains active after several years on the market.
Why it matters
The Baldwins' struggle to sell the high-end Hamptons property highlights the challenges of marketing luxury real estate, especially older estates, in the competitive regional market. Despite the home's size, amenities, and historic pedigree, it has faced difficulties attracting buyers, likely due to its distance from the ocean and development restrictions on the land.
The details
The Hamptons property, which dates back to 1740, spans roughly 10,000 square feet and includes seven bedrooms, nine bathrooms, a library, a movie theater, a wine room, a pool, and a spa. Set on about 8 acres, the estate offers ample privacy, though around 3.2 acres are designated for agricultural use, limiting potential development. The home has been listed for sale multiple times in recent years, with the current asking price of $20 million reflecting a $10 million discount from the original $29 million listing in 2022.
- The Hamptons property has been on and off the market multiple times in recent years.
- The home most recently returned to the market with a roughly $20 million price tag after receiving a $1 million discount earlier this year.
The players
Hilaria Baldwin
A yoga instructor, influencer, and the wife of actor Alec Baldwin. She is promoting the sale of the couple's Hamptons estate on her Instagram account.
Alec Baldwin
An actor who, along with his wife Hilaria, owns the $20 million Hamptons property that is currently for sale.
Scott Bradley
A local Hamptons real estate broker with Saunders & Associates who is handling the sale of the Baldwin's property.
What they’re saying
“You know how much we love the Hamptons. We've made the most amazing memories in our home.”
— Hilaria Baldwin
“I want our home to go to people who are going to love it as much as we love it. We have a big piece of property. It gives you a lot of privacy, which is really rare out there.”
— Hilaria Baldwin
The takeaway
The Baldwins' efforts to sell their Hamptons estate through a personal social media campaign underscore the challenges of marketing high-end luxury properties, even for celebrity homeowners. Despite the home's size, amenities, and historic pedigree, it has struggled to attract buyers in the competitive regional market, highlighting the importance of location, recent renovations, and development potential for luxury real estate.
