Trailer Tech Expo Delivers Innovation and Connections for Dealers

NATDA's annual event brings together industry leaders for learning, networking, and new product showcases.

Published on Feb. 27, 2026

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The North American Trailer Dealers Association (NATDA) hosted its 2026 Trailer Tech Expo in Reno, Nevada, from February 17-19. The event featured nearly 60 exhibitors showcasing the latest trailer industry innovations, along with two days of educational sessions and hands-on technician training. The expo emphasized deeper conversations between dealers and vendors, helping attendees align partnerships, improve operations, and generate new business opportunities.

Why it matters

As the trailer industry continues to evolve rapidly, events like the Trailer Tech Expo provide a crucial platform for dealers to stay ahead of the curve. By facilitating connections, sharing best practices, and highlighting new technologies, the expo helps trailer businesses adapt and thrive in a competitive market.

The details

Despite winter weather conditions, the 2026 Trailer Tech Expo drew strong attendance, with nearly 60 exhibitors presenting their latest products and services. The event's educational program covered a range of topics, from leadership and service productivity to revenue flow and marketing tactics. Attendees praised the hands-on technician training and the opportunity to engage in substantive discussions with industry experts and competitors.

  • The 2026 Trailer Tech Expo was held from February 17-19, 2026 in Reno, Nevada.
  • NATDA will share details on the 2027 Trailer Tech Expo soon, encouraging dealers, technicians, and industry partners to stay tuned for updates.

The players

North American Trailer Dealers Association (NATDA)

The trade association that organized the Trailer Tech Expo, providing dealers and industry professionals with a platform for learning, innovation, and networking.

Andria Gibbon, CEM

The Executive Director of NATDA, who emphasized the event's focus on deeper conversations and connections to help dealers align with vendors, improve operations, and generate new business opportunities.

Dexter

A sponsor of the hands-on technician training sessions, which provided maintenance fundamentals and diagnostic content for both new and experienced professionals.

Dura-Haul Trailers

The sponsor of the expo's education program, which covered immediately applicable fundamentals for dealership leaders, service teams, and marketing staff.

Liberty Trailers

The sponsor of NATDA's Industry Excellence Awards dinner and ceremony, which recognized standouts in the trailer industry.

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What they’re saying

“NATDA's Trailer Tech Expo was designed to equip dealers and trailer industry professionals with the knowledge, innovations and connections needed to navigate the rapidly evolving trailer industry.”

— Andria Gibbon, CEM, Executive Director of NATDA (EINPresswire.com)

“Bill does a great job explaining the basic principles of maintenance that are easy for the new techs as well as good reminders for veterans and nonservice staff. I will be able to take a lot back to my dealership from these classes.”

— Attendee (EINPresswire.com)

“Within hours it was clear – we're not alone in our challenges. The sessions gave me a list to implement back home, and I'm planning to return and send more of our team. I'm impressed with how much we've taken away in just a few hours.”

— Kingdom Equipment & Trailers, (VT) (EINPresswire.com)

“If you're not here, you're missing connections. That's the real value: meeting people, seeing what vendors offer, and finding new partnerships.”

— Silverline Trailers, (NV) (EINPresswire.com)

“The most valuable part has been hearing directly from industry experts and seeing what other manufacturers are doing. It's important to see what competitors are bringing to the show floor.”

— Craftsman Trailers, (NC) (EINPresswire.com)

What’s next

NATDA will share details on the 2027 Trailer Tech Expo soon, encouraging dealers, technicians, and industry partners to stay tuned for updates.

The takeaway

The Trailer Tech Expo underscores the importance of industry events that foster deeper connections, facilitate knowledge sharing, and showcase the latest innovations. By bringing together dealers, manufacturers, and service providers, the expo helps trailer businesses stay competitive and adapt to the rapidly evolving industry.