American Sheep Industry Convention Concludes in Reno

Producers and partners focused on production, markets, and policy priorities for the U.S. sheep industry.

Published on Feb. 23, 2026

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The American Sheep Industry Association wrapped up its 2026 Annual Convention in Reno, Nevada, where producers and partners spent four days in working sessions focused on production realities, market dynamics, and policy priorities shaping the U.S. sheep industry.

Why it matters

The annual convention is a critical gathering for the American sheep industry to align on key priorities, share insights, and strategize on how to expand reliable domestic lamb supply and protect and rebuild demand across foodservice, retail, and consumers.

The details

A major focus of the convention was on the American lamb supply chain and what it will take to expand reliable domestic availability, while protecting and rebuilding demand. Conversations emphasized the importance of collaboration, aligning productivity, product consistency, and demand-building so the full supply chain can respond when market opportunities grow.

  • The American Sheep Industry Association concluded its 2026 Annual Convention on February 23, 2026.

The players

Ben Lehfeldt

ASI President.

Lynn Fahrmeier

ASI Lamb Council Chair.

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What they’re saying

“Convention is where our best ideas get pressure-tested and then sent back home to work.”

— Ben Lehfeldt, ASI President (NAFB.com)

“When demand grows, our job is to help the whole industry be ready for it, through smarter education, practical tools, and consistent marketing that keeps American lamb top of mind.”

— Lynn Fahrmeier, ASI Lamb Council Chair (NAFB.com)

The takeaway

The American Sheep Industry Association's annual convention serves as a critical forum for the U.S. sheep industry to align on priorities, share insights, and strategize on expanding domestic lamb supply and protecting and rebuilding demand across key markets.