Set up your campaign for success (2026)

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There are several ways to improve the performance of a newly created ad campaign. This article offers tips to ensure that you've chosen the right settings for a successful campaign. Optimize your targeting, bidding, and ad content to drive better results.

Why it matters

Setting up a new ad campaign can be challenging, but following best practices around targeting, bidding, and ad creation can significantly boost the performance and return on investment. These tips help advertisers avoid common pitfalls and get their campaigns off to a strong start.

The details

As you create your campaign, you may receive notifications based on your setting selections. These notifications may alert you of issues that can result in decreased performance or that may be significant enough to prevent you from publishing your campaign. The campaign construction navigation menu provides a holistic view of your progress and will call attention to notifications you may want to address. Move between steps to easily review and resolve potential issues with targeting, bidding, budget, or other settings.

• The article was published on April 13, 2026.

What’s next

The article provides specific next steps for advertisers, including setting up conversion tracking, using Smart Bidding strategies, expanding targeting, creating multiple relevant ads, and including various ad assets.