SEMA Show Exhibitors Prep for Success at Exclusive Summit

Complimentary multi-day program offers exhibitors expert guidance, cost-saving strategies, and a preview of the upgraded Las Vegas Convention Center.

Apr. 9, 2026 at 6:06pm

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An extreme close-up photograph showcasing the detailed texture and vibrant colors of an automotive material, such as pebbled leather or woven mesh, captured in a dramatic lighting style.An up-close look at the premium materials and craftsmanship that will be on display at the 2026 SEMA Show in Las Vegas.Las Vegas Today

SEMA Show organizers are offering exhibitors an exclusive, multi-day Exhibitor Summit program in June designed to help companies maximize their return on investment for the 2026 SEMA Show in Las Vegas. The complimentary event will deliver expert guidance, cost-saving strategies, networking opportunities, and a preview of the completed and upgraded Las Vegas Convention Center.

Why it matters

The SEMA Show is one of the largest and most important automotive trade shows in the world, attracting thousands of exhibitors and buyers. Helping exhibitors optimize their booth performance and cut costs is crucial for them to get the most value out of their SEMA Show investment.

The details

The 2026 SEMA Show Exhibitor Summit will take place June 10-12 at the Las Vegas Convention Center South Hall Skybridge. The program will cover topics like boosting ROI, driving booth traffic, saving money on expenses, perfecting product launches, promoting brands, and networking with industry leaders. Exhibitors will also get an exclusive preview of the newly remodeled Las Vegas Convention Center, which now features a reimagined Grand Lobby, new digital signage, a climate-controlled concourse, and other upgrades.

  • The 2026 SEMA Show Exhibitor Summit will take place June 10-12, 2026 in Las Vegas.
  • The 2026 SEMA Show is scheduled for November 3-6, 2026 in Las Vegas.

The players

SEMA Show

One of the largest and most important automotive trade shows in the world, held annually in Las Vegas.

Las Vegas Convention Center

The venue that hosts the SEMA Show, which has recently undergone a major renovation and expansion project.

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What’s next

Interested exhibitors can sign up for the 2026 SEMA Show Exhibitor Summit at semashow.com/exhibitor-summit. Attendee and buyer registration for the 2026 SEMA Show opens on May 4, 2026.

The takeaway

The SEMA Show Exhibitor Summit provides a valuable opportunity for exhibitors to optimize their booth performance, cut costs, and get a sneak peek at the upgraded Las Vegas Convention Center ahead of the 2026 SEMA Show.