BBC Studios Expands 'Bluey' Licensing and 'Doctor Who' Audio Dramas

Executives share insights on building lifestyle brands, engaging digital audiences, and preparing for major entertainment milestones.

Apr. 1, 2026 at 5:00pm

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In an exclusive interview, Suzy Raia, executive vice president of global consumer products at BBC Studios, and Stephen Davies, senior vice president of global licensing at BBC Studios, discuss the company's plans to expand the 'Bluey' brand through new licensing partnerships and the renewal of the 'Doctor Who' audio drama license with Big Finish through 2035.

Why it matters

BBC Studios is leveraging its diverse portfolio of popular entertainment properties like 'Bluey' and 'Doctor Who' to stay ahead in the competitive licensing landscape. The company is focused on building lifestyle brands, engaging digital audiences, and preparing for major milestones like the upcoming 'Bluey' movie.

The details

For 'Bluey,' BBC Studios has announced new licensing partnerships with LEGO, Moose Toys, and VTech, allowing the company to bring 'exceptional level of creativity and innovation' to products and experiences. These collaborations extend the brand beyond toys into everyday household items, strengthening 'Bluey's' position as a true lifestyle brand. For 'Doctor Who,' the renewal of the audio drama license with Big Finish through 2035 is a significant milestone, giving the partner confidence to invest in the future of the franchise and create engaging stories for long-standing fans. BBC Studios is also expanding 'Bluey' into the 'Minecraft' universe, reflecting the company's approach to engaging with digital platforms and gaming audiences.

  • The 'Bluey' movie is scheduled for release next year.
  • The 'Doctor Who' audio drama license with Big Finish has been renewed through 2035.

The players

Suzy Raia

Executive vice president of global consumer products at BBC Studios.

Stephen Davies

Senior vice president of global licensing at BBC Studios.

Big Finish

BBC Studios' partner for 'Doctor Who' audio dramas.

LEGO

A licensing partner for the 'Bluey' brand.

Moose Toys

A licensing partner for the 'Bluey' brand.

VTech

A licensing partner for the 'Bluey' brand.

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What they’re saying

“Partnering with world-renowned and deeply loved brands like LEGO, Moose Toys and VTech allows us to bring an exceptional level of creativity and innovation to "Bluey" products and experiences.”

— Suzy Raia, Executive vice president, global consumer products, BBC Studios

“Our partnership with Big Finish represents one of the cornerstones of our long-term commitment to fans of "Doctor Who." Our partners at Big Finish have deep and intimate knowledge of the entire 'Whoniverse' and bring all parts of the lore wonderfully to life with their audiobooks.”

— Stephen Davies, Senior vice president, global licensing, BBC Studios

What’s next

BBC Studios will showcase its brands, including 'Bluey' and 'Doctor Who,' at Licensing Expo 2026 in Las Vegas from May 19-21. The company plans to give partners a peek behind the curtain on the upcoming 'Bluey' movie and introduce new properties.

The takeaway

BBC Studios is leveraging its diverse portfolio of popular entertainment properties to build lifestyle brands, engage digital audiences, and prepare for major milestones like the 'Bluey' movie. The company's strategic partnerships and focus on innovation are helping it stay ahead in the competitive licensing landscape.