Las Vegas Prepares to Host Another Super Bowl

Local businesses hope the big game will bring an economic boost to the city.

Mar. 31, 2026 at 2:27am

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A high-end, photorealistic studio still-life photograph of a polished, geometric metal trophy in the shape of the Lombardi Trophy, the iconic award given to the Super Bowl champions, resting on a clean, monochromatic seamless background and dramatically lit to convey the prestige and significance of the Super Bowl event for the host city.The prestigious Lombardi Trophy, symbol of the Super Bowl championship, represents the economic opportunities the big game will bring to Las Vegas businesses.

As Las Vegas gets ready to host Super Bowl 63, local business owners are anticipating the economic impact the event could bring. When the city hosted Super Bowl 58 in 2024, it attracted an estimated 330,000 visitors and provided a significant boost for many local businesses, some of which were selected for the NFL's Business Connect program to connect diverse, locally-owned companies to Super Bowl events and contracts.

Why it matters

The Super Bowl is a major economic driver for host cities, bringing in thousands of visitors and generating substantial revenue for local businesses. For Las Vegas, which has faced economic challenges in recent months, the opportunity to host the big game again is seen as a chance to revitalize the city's tourism industry and support small, diverse businesses that were impacted by the event in the past.

The details

In 2024, the NFL launched its Business Connect program, which selected local businesses like Rika Arepas and Fresh Wata to participate in Super Bowl events and contracts. These businesses say the program helped them grow their visibility and customer base, even beyond the Super Bowl week. Other local caterers, like Salt and Fire Catering, also saw a significant increase in business around the 2024 Super Bowl. As Las Vegas prepares to host Super Bowl 63, business owners are hopeful the event will bring a similar economic boost to the entire city.

  • Las Vegas hosted Super Bowl 58 in 2024.
  • The NFL launched its Business Connect program in 2024 to connect diverse, locally-owned businesses to Super Bowl events and contracts.
  • Las Vegas is set to host Super Bowl 63 in an upcoming year.

The players

Migdalia Davila

Owner of Rika Arepas, a local restaurant that was selected for the NFL's Business Connect program in 2024.

Melissa Desrameaux

Representative of Fresh Wata, another local business that was part of the NFL's Business Connect program in 2024.

Brandon King

Owner of Salt and Fire Catering, a local catering company that saw a significant increase in business around the 2024 Super Bowl in Las Vegas.

Las Vegas Convention and Visitors Authority

The organization that reported an estimated 330,000 visitors to Las Vegas for Super Bowl 58 in 2024.

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What they’re saying

“It was such a joy—can you imagine?—it was incredible.”

— Migdalia Davila, Owner, Rika Arepas

“When they included us, we grew a lot; they organized workshops for us and invited us to participate in the major events they held. We met a lot of people, and whenever they pointed us out, they'd say, 'Hello, arepas Venezuela!' and that filled us with pride.”

— Migdalia Davila, Owner, Rika Arepas

“It definitely helped us grow outside of Vegas because now you have all these companies looking for support here in Vegas and now they're more familiar with our name Fresh Wata.”

— Melissa Desrameaux, Representative, Fresh Wata

“My emails and my calls and text messages too, being blown up. I mean, I was turning down more jobs than I could take. And so that was truly a blessing. I hope that happens again this time.”

— Brandon King, Owner, Salt and Fire Catering

“I saw that tourism is down, so I hope people can come to Vegas and see how beautiful and see all the things that are happening.”

— Brandon King, Owner, Salt and Fire Catering

What’s next

As Las Vegas prepares to host Super Bowl 63, local business owners are hopeful the event will bring a similar economic boost to the city as it did in 2024. The NFL's Business Connect program, which connected diverse, locally-owned businesses to Super Bowl events and contracts, is expected to continue, providing opportunities for more small businesses to benefit from the big game.

The takeaway

The announcement that Las Vegas will host another Super Bowl is a significant economic opportunity for the city, particularly for small, diverse businesses that were able to capitalize on the event in the past. With the continued support of the NFL's Business Connect program, local companies are optimistic that Super Bowl 63 will provide a much-needed boost to Las Vegas' tourism industry and help revitalize the local economy.