WWE Criticized for $10,000 Cody Rhodes Fan Experience

Former wrestler Stevie Richards slams the premium package as lacking value.

Mar. 29, 2026 at 1:02pm

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Stevie Richards, a former WWE star, has criticized the company's latest premium fan experience, a $9,950 Cody Rhodes Bus Tour package being offered ahead of WrestleMania 42 in Las Vegas. Richards took to his YouTube channel to dismantle the value proposition of the experience, questioning the exclusivity and behind-the-scenes access promised to fans.

Why it matters

The Cody Rhodes Bus Tour package is part of WWE's efforts to offer high-end, exclusive experiences to its most dedicated fans. However, the steep price tag and Richards' criticism highlight the challenges WWE faces in delivering on the perceived value of these premium offerings, especially as fans become more discerning about the experiences they are willing to pay for.

The details

The Cody Rhodes Bus Tour package, sold through On Location, promises fans an "unforgettable tour" with the "American Nightmare" Cody Rhodes, offering a "behind-the-scenes look at the electric atmosphere of WrestleMania." However, Richards questioned the exclusivity and access, arguing that the experience does not justify the $9,950 price tag.

  • The Cody Rhodes Bus Tour package is being offered ahead of WrestleMania 42, which is scheduled to take place in Las Vegas in 2026.

The players

Stevie Richards

A former WWE star who has criticized the company's Cody Rhodes Bus Tour package on his YouTube channel.

Cody Rhodes

A professional wrestler known as the "American Nightmare," whose name and likeness are being used to promote the premium fan experience.

WWE

The professional wrestling organization that is offering the Cody Rhodes Bus Tour package through its premium experiences brand, On Location.

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What they’re saying

“So here's the quote — 'take an unforgettable tour with the American Nightmare Cody Rhodes. This exclusive Cody Rhodes bus tour will give you a behind-the-scenes look at the electric atmosphere of WrestleMania,'”

— Stevie Richards, Former WWE star

The takeaway

The criticism of the Cody Rhodes Bus Tour package highlights the challenges WWE faces in delivering on the perceived value of its premium fan experiences. As fans become more discerning about the experiences they are willing to pay for, WWE will need to carefully consider the exclusivity, access, and overall value proposition of these high-end offerings to ensure they resonate with its most dedicated fans.