Final Call: March 27 Deadline to Secure Priority Booth Space for 2026 SEMA Show

Submit your agreement and deposit by tomorrow to lock in priority booth selection and maximize your Show ROI.

Mar. 27, 2026 at 2:23am

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The exhibitor space rental agreement (ESRA) for the 2026 SEMA Show, November 3-6 in Las Vegas, is now open--and the deadline to secure priority booth space is tomorrow, March 27. Exhibitors must submit their signed booth agreement and deposit by Friday, March 27, to be included in the priority booth space selection process.

Why it matters

Securing booth space early is the first step toward maximizing ROI at the SEMA Show--an unrivaled opportunity for aftermarket companies to drive sales, meet new customers and elevate brand visibility. Submitting the ESRA and deposit by March 27 gives exhibitors first access to booth selection, positioning brands for stronger traffic, better placement and greater return when showcasing their latest products to thousands of qualified buyers and industry decision-makers.

The details

Exhibiting at the SEMA Show delivers measurable value for businesses, including increasing brand awareness, connecting with customers, expanding sales channels, and launching new products. The booth plotting process is a little different this year, so exhibitors with questions are encouraged to read the provided article or contact SEMA directly.

  • The 2026 SEMA Show is set for November 3-6, in Las Vegas.
  • The deadline to submit the exhibitor space rental agreement (ESRA) and deposit is Friday, March 27, 2026.

The players

SEMA

The Specialty Equipment Market Association, a trade association that organizes the annual SEMA Show in Las Vegas.

Tiffanie Hartenstein

A representative from Oracle Lighting, an exhibitor at the SEMA Show.

Dane Garvik

A representative from Fox Factory, an exhibitor at the SEMA Show.

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What they’re saying

“When we first started coming [to the SEMA Show], we were a small company. It's helped get us in front of buyers that we would not have had that face-to-face opportunity and connection with otherwise.”

— Tiffanie Hartenstein, Oracle Lighting representative

“From the international standpoint, we are able to get to people that we can't get to by ourselves. Everyone is coming here. That's a really unique value proposition for what SEMA is.”

— Dane Garvik, Fox Factory representative

What’s next

Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration opens in Spring 2026; to sign up for notifications, visit here.

The takeaway

Securing priority booth space at the 2026 SEMA Show by the March 27 deadline is a critical first step for aftermarket companies looking to maximize their return on investment through increased brand awareness, customer connections, sales opportunities, and new product launches.