Deadline Approaching for Priority Booth Space at 2026 SEMA Show

Exhibitors must submit booth agreements and deposits by March 27 to secure preferred locations.

Mar. 17, 2026 at 9:35pm

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The exhibitor space rental agreement for the 2026 SEMA Show in Las Vegas is now open, and the deadline for exhibitors to submit their signed booth agreement and deposit to be included in the priority booth space selection process is Friday, March 27. Securing booth space is the first step for exhibitors to showcase their latest products and connect with dealers, consumers, and industry peers at the annual aftermarket trade event.

Why it matters

The SEMA Show is a critical opportunity for aftermarket companies to drive sales, meet new clients, and increase brand awareness. Exhibiting at the show allows companies to connect with existing customers, expand their sales channels, and introduce new products to a large audience of potential buyers.

The details

Exhibitors must submit their signed booth agreement and deposit by March 27 to be included in the priority booth space selection process for the 2026 SEMA Show, which takes place November 3-6 in Las Vegas. While space applications are accepted up until the event, the March 27 deadline gives exhibitors the first chance to select their preferred booth locations. Exhibiting at SEMA provides numerous benefits, including increased brand awareness, stronger customer connections, expanded sales channels, and the ability to showcase new products.

  • The 2026 SEMA Show is scheduled for November 3-6 in Las Vegas.
  • The deadline for exhibitors to submit their booth agreement and deposit to be included in the priority booth space selection process is Friday, March 27, 2026.

The players

SEMA

The Specialty Equipment Market Association, a trade organization that represents the automotive aftermarket industry and hosts the annual SEMA Show.

John Meyers

An exhibitor at the SEMA Show and representative of KICKER, a brand that showcases its latest parts and products at the event.

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What they’re saying

“Nowhere else can we get to this many of our dealers and our consumers and show them new products that they get to touch and feel. On the internet, you just don't get that experience.”

— John Meyers, KICKER Exhibitor

What’s next

Exhibitors interested in participating in the 2026 SEMA Show can submit their booth agreement and deposit by the March 27 deadline to secure priority booth space selection.

The takeaway

The SEMA Show remains a critical platform for aftermarket companies to showcase their latest products, connect with customers, and expand their sales channels. Securing booth space early is essential for exhibitors to maximize their presence and impact at this premier industry event.