Matrox Video to Showcase 'Next Era' of Software-Defined Media Production at NAB 2026

Matrox's solutions aim to bridge the gap between legacy systems and the future of IP-based production.

Mar. 13, 2026 at 2:22pm

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Matrox Video is set to unveil its vision for the future of media production at the NAB 2026 conference in Las Vegas. The company's solutions, including the Matrox ORIGIN asynchronous media framework and a comprehensive IP portfolio, are designed to enable broadcasters to transition from traditional hardware-centric workflows to flexible, software-defined infrastructures.

Why it matters

The broadcast industry is undergoing a significant shift towards IP-based, software-defined workflows, driven by the need for greater operational efficiency, scalability, and the ability to adapt to changing content delivery demands. Matrox Video's offerings aim to help broadcasters bridge the gap between legacy systems and the dynamic, cloud-enabled future of media production.

The details

Central to Matrox Video's vision is the Matrox ORIGIN asynchronous media framework, which is built upon the European Broadcasting Union's (EBU) Dynamic Media Facility (DMF) concept. This framework represents a departure from traditional, clocked-synchronous protocols like ST 2110 and SDI, replacing them with distributed media services operating in standard IT environments. Matrox's comprehensive IP portfolio, including products like Matrox Monarch EDGE, Matrox ConvertIP, and Matrox Vion, provides practical tools for transitioning to all-IP workflows.

  • Matrox Video will showcase its solutions at NAB 2026 in Las Vegas, April 19-22.
  • Matrox Video is celebrating its 50th anniversary in 2026.

The players

Matrox Video

A leading provider of video technology solutions, including hardware and software for the broadcast industry.

Alberto Cieri

Senior Vice President of Sales and Marketing at Matrox Video.

European Broadcasting Union (EBU)

An alliance of public service media organizations, which has developed the Dynamic Media Facility (DMF) concept.

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What they’re saying

“With Matrox ORIGIN and our comprehensive IP portfolio, we enable customers to achieve greater flexibility and operational efficiency although maintaining the performance and reliability expected in live broadcast environments.”

— Alberto Cieri, Senior Vice President of Sales and Marketing (newsy-today.com)

What’s next

Attendees at NAB 2026 can visit Matrox Video at booth N2451 to learn more about the company's solutions and how they can transform broadcast infrastructure.

The takeaway

Matrox Video's focus on software-defined, IP-based workflows positions the company as a key enabler of the broadcast industry's transition towards greater flexibility, scalability, and cost-effectiveness, while maintaining the performance and reliability required for live production.