SEMA Show Exhibitor Deadline Approaching

Reserve booth by March 27 for priority space selection

Published on Mar. 11, 2026

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The exhibitor space rental agreement for the 2026 SEMA Show in Las Vegas is open, and the deadline to secure preferred booth space is March 27. Exhibitors must submit their signed booth agreement and deposits by this date to be included in the priority booth space selection process.

Why it matters

The SEMA Show is a major annual event for the automotive aftermarket industry, offering exhibitors the opportunity to showcase their latest products, connect with customers, and expand their sales channels. Securing prime booth space is crucial for exhibitors to maximize their exposure and success at the show.

The details

Exhibitors must submit their signed booth agreement and deposits by Friday, March 27, to be included in the priority booth space selection process. While space applications are accepted at any time leading up to the event in November, submitting by the March 27 deadline will give exhibitors the first opportunity to select their booth locations for the upcoming SEMA Show.

  • The 2026 SEMA Show is set for November 3-6, in Las Vegas.
  • The deadline to submit the signed booth agreement and deposits is Friday, March 27, 2026.

The players

SEMA

The Specialty Equipment Market Association, a trade association representing the automotive aftermarket industry.

John Meyers

An exhibitor from KICKER, a company that manufactures audio equipment for the automotive market.

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What they’re saying

“Nowhere else can we get to this many of our dealers and our consumers and show them new products that they get to touch and feel. On the internet, you just don't get that experience.”

— John Meyers, KICKER Exhibitor (SEMA News)

What’s next

Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration opens in Spring 2026; to sign up for notifications, visit semashow.com.

The takeaway

Securing prime booth space at the SEMA Show is crucial for exhibitors to maximize their exposure and success at this major annual event for the automotive aftermarket industry. The March 27 deadline is fast approaching for exhibitors to submit their signed booth agreements and deposits to be included in the priority booth space selection process.